Freelancer profile translated to English.

Description

Ex Ubisoft - Ex Netflix

Former Innovation Project Director and B2C and B2B Marketing Director, I have been supporting companies of all sizes (SMEs / Mid-cap companies / Large Groups) in their growth strategy since 2017 on projects for creating new offerings, marketing strategy, digital strategy, and data.

Experienced in change management, I also support major transformation programs related to digital or data.

Key Areas of Expertise:

INNOVATION

- Identification of innovation territories

- Creation of new offerings (using a Design Thinking approach)

- Support in implementing innovation projects (Lean Startup method)

MARKETING

- Market studies, consumer studies, insight research

- Brand strategy definition

- Development of marketing plans, go-to-market strategies

- Digital marketing strategy

- Offline and online activation plan

DIGITAL & DATA

- Monitoring of digital or data projects (e.g., ESG reporting automation)

- Digital or data transformation plan

- Implementation of new digital tools

Key Clients

Large Groups: DANONE, ARVAL BNP, MACIF, SUEZ, SCOR, UBISOFT

Investment Funds: EURAZEO

Public Institutions: Ministry of National Education

Consulting Firms: ELIA CONSULTING, KEA EUCLYD, YZR CONSULTING

Start-ups: UNMADE, CLEED, ZIQY

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Toulouse (up to 100km), Lyon (up to 100km), Lille (up to 100km), Bordeaux (up to 100km)

brand&lab
President
CONSULTING AND AUDITS
January 2017 - Today (9 years and 7 months)
Paris, France
Marketing and digital strategy consulting and innovative project management
Some clients:
Large Groups: DANONE, ARVAL BNP, MACIF, SUEZ
Consulting Firms: ELIA CONSULTING, EUCLYD
Start-ups: UNMADE, CLEED, ZIQY
Marketing Web Marketing Strategy Digital Communication Innovation Design Thinking Lean Startup Brand Content Project Management Digital Transformation SEO SEA SEM Website Google AdWords Google Analytics
Lectra
Global B2B Marketing Director
FASHION AND COSMETICS
May 2013 - December 2016 (3 years and 8 months)
Paris, France
Global marketing director at Lectra, a provider of digital and industrial solutions for the fashion industry.
Marketing Communication B2B Digital Communication Event Management
Ubisoft International
Director Innovation Lab
VIDEO GAMES AND ANIMATION
September 2008 - April 2013 (4 years and 8 months)
Paris, France
The Strategic Innovation Lab works for the CEO of Ubisoft and the top management. Its role is to explore new concepts and trends to feed the COMEX's strategic vision.
Strategic Analysis Organization Innovation