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Laura FuentesLF

Laura Fuentes

Ecommerce & Marketplace Manager

€200/day
1 project
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

Digital Transformation | Digital Marketing | E-commerce & Marketplaces

I drive digital projects by combining strategy, commercial vision, and results-oriented execution. I firmly believe that the retail of the present and future is built by intelligently integrating the physical and digital experience.

I work from a B2B2C approach, aligning business model, value proposition, and profitability, without losing sight of the emotional and operational leadership of teams.

I am defined by proactivity, anticipation skills, strategic organization, and structured planning. I prioritize what truly generates impact and build with a medium and long-term vision.

I like to question the established and think differently to find innovative and sustainable solutions.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Italian

    Basic

  • French

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Logosur de Telecomunicación S.L.L.
    Malt logoOn Malt
    Vitalcigar.es Marketing Plan
    DIGITAL AND IT
    February 2026 - February 2026
    Digital Marketing and Web Optimization Plan

    • Usability Audit:Identification of friction points in the user experience to improve navigation and conversion.
    • SEO Optimization:Complete audit of the store to detect errors and opportunities that increase search engine visibility and qualified traffic.
  • Freelance
    Brand Strategy Consultant & Key Account Manager
    E-COMMERCE
    October 2025 - Today (10 months)
    Madrid, Spain
    Advise brands on e-commerce and marketplace strategy across Amazon and other platforms. Drive performance through pricing, advertising, and KPI-led optimization. Manage key accounts, aligning brand positioning, content, and UX for growth. Collaborate on Shopify website creation and SEO optimization to improve visibility and organic traffic.
  • MGA,
    Pan-EU Marketplace Account Manager
    April 2024 - September 2024 (5 months)
    Madrid, Spain
    Coordinated EU marketplace onboarding, content localization, and optimization. Improved catalog quality and KPIs while ensuring brand consistency across regions. Developed actionable insights to support account growth and campaign effectiveness.

Reviews

5.0

Out of 1 rating

I

Ivan

Encargada de marketing - Logosur de Telecomunicación S.L.L.

Reviewed on 2/19/2026

I was recommended this girl and she is a surprise source of knowledge and especially the little things that make a difference that she knows and I had never seen before. She did a complete audit of my store, providing important information about usability and SEO flaws that I was unaware of. As soon as we applied the improvements, we noticed a quick increase in traffic and sales. Great discovery. Highly recommended. Thanks Laura.

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Education

  • ThePowerMBA
    Istituto Europeo di Design
    2010
    ThePowerMBA
  • BBM
    ESC Rennes International School of business
    2009
    BBM

Skill set

Categories