Laura Frantz

Hello,

I am Laura, an UX/UI designer for 2 years.

Formerly a finance professional, I found my true passion in UX/UI. I have had the opportunity to redesign websites, improve user experience in various sectors (finance, interior design/e-commerce, luxury, ...).

I can assist you with redesigning your website, mobile app, designing new features, and creating intuitive interfaces on desktop or mobile.

Services offered:

UX Research:

• User interviews (qualitative/quantitative) to understand their needs and frustrations;

• Analysis of user feedback and benchmarks to identify improvement opportunities;

• Competitive analysis and competitor diagnosis with recommendations and best practices.

UX Design:

• Design of mockups, site architecture, and flows for an intuitive experience;

• Creation of a design system/update to ensure visual consistency;

• Defining the scope of an MVP and exploring innovative solutions.

Recent projects:

• Creation of a purchase funnel and optimization of e-commerce conversion;

• Improvement of the add-to-cart experience and look & feel;

• Creation of a "my account" section and redesign of the checkout process;

• Definition of the user journey using flow charts.

Contact me to discuss your project!

LinkedIn: Laura Frantz

Twitter: @LpsFrantz

Medium: Laura Frantz