Freelancer profile translated to English.
Back to original languageAbout Laura
Digital acquisition consultant for over10 years**, I support **e-commercebrands,lead generationcompanies, and international groups in managing and optimizing their **Google Ads and Meta campaigns**.
I intervene in both thestructuring phase(audit, redesign, launch) and ongoing management, with the goal of improvingmedia investment performanceand making it a true growth lever.
I am accustomed to working in diverse environments, fromaccounts to be created from scratchto **already highly structured ecosystems**, with a pragmatic, results-oriented approach.
In my assignments, I have notably:
- Managed campaigns forinternational groups(Estée Lauder, Penguin Random House)
- Supportede-commerce brandsin their growth with high ROAS
- Structuredcomprehensive acquisition strategies(Google Ads + Meta)
- Generatedqualified leadsin competitive sectors like real estate
I work in French, English, and Spanish, and adapt easily to local and international contexts.
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational
Remote only
Primarily works remotely
Experience
- MulebarComplete Implementation of Digital Acquisition Strategy (Google Ads & Meta Ads)SPORTSFebruary 2025 - Today (1 year and 4 months)Paris, FranceSupporting Mulebar instructuring and developing its digital acquisition strategy(Google Ads & Meta Ads) in an e-commerce context.Independent intervention across the **entire acquisition funnel**, from account setup to performance management, with a growth and profitability-oriented approach.Structuring & Setup:
- Creation and configuration of Google Ads & Meta Ads accounts
- Implementation ofe-commerce tracking(conversions, events, sales tracking)
Strategy & Acquisition:- Deployment of afull-funnelstrategy (acquisition, retargeting, loyalty)
- Audience activation (prospecting, CRM, retargeting)
- Development of cross-sell and product line expansion strategies
Creation & Optimization:- Writingadsand creating advertising assets
*Continuous optimizationbased on performance (ROAS, CPA, conversion)Results:*Paid revenue x2in less than 6 months*ROAS > 15on Meta and Google Ads- Controlled cost of acquisition
- Contribution to the brand's overall growth with a controlled budget
- Penguin Random HousePaid Media Consultant - Audit & StrategyPUBLISHINGJanuary 2023 - March 2025 (2 years and 2 months)Supporting Penguin Random House (Spain) instructuring and optimizing its digital acquisition strategy(Google Ads & Meta Ads) in a **multi-brand and multi-campaign context**.Initial intervention in the form of astrategic auditto analyze a complex advertising ecosystem (numerous active campaigns, audience duplication and cannibalization issues), followed by **long-term operational support**.Audit & Strategy:
- Comprehensive audit of Google Ads and Meta Ads accounts
- Analysis of campaign structures and identification of duplication and cannibalization issues
- Strategic recommendations for restructuring the acquisition ecosystem
- Presentation of recommendations to the strategy committee
Implementation & Management:- Deployment of new acquisition strategies on Google Ads (Performance Max, Discovery, YouTube)
- Management of Meta Ads campaigns with audience and acquisition funnel structuring
- Support for high-stakes launches (successful book releases: Isabel Allende, Ken Follett…)
- Continuous performance optimization (ROAS, conversion, engagement)
Training & Team Support:- Training of marketing teams / product managers on Meta Ads best practices
- Audience structuring and improvement of campaign creation methods
- Upskilling of internal teams in digital performance
- OlivinePaid Media & Growth Consultant - International E-commerce (Mexico)FASHION AND COSMETICSJanuary 2025 - December 2025 (11 months)Mexico, MexicoOne-year support tostructure and manage the acquisition strategyin aninternational environment(assignment conducted in Spanish).**Intervention**:*Audit and redesign of the acquisition strategy
- Campaign structuring by funnel(TOFU / MOFU / BOFU)
- Google Ads management (Performance Max, Search)
- Meta Ads management (full funnel)
- Implementation ofdrive-to-store campaigns
- Management of peak periods (**Black Friday**, product launches)
**Results**:- Up to 500k MXN in monthly revenue generated
- ROAS between 7 and 15+ depending on the period
Reviews
A
Anne-Sophie
Amsofree
Reviewed on 6/15/2023
Having worked with many freelancers, I rank Laura at the top! She is highly competent, attentive, organized, in short, I hope to work with her again very soon.
Laurent
WIKEEPS
Reviewed on 11/28/2022
Always very professional.
Laura has chosen to hide 4 reviews
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Education
- Master Grande Ecole - Business Management TrackEDHEC2015Cours suivis: - Marketing: participation au Challenge P&G - Corporate Governance and Corporate Social Responsibility - Advanced Topics in Strategy - Finance - Cost Accounting - Business Development and Innovation
- Bachelor's Degree in Spanish (Language, Literature, and Civilization)Université de Provence2011