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Laura FerronLF

Laura Ferron

Product Designer Senior - UX / UI - Illustrator

€400/day
41 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

Need graphic help for a new project?
Contact me for a study of your needs and to discuss our possible collaboration.

Creative, versatile and passionate,I have been supporting my clients formore than 10 yearsin the design and realization of innovative digital products.
I like to get involved in new creative challenges, bringing my expertise in the field of digital design as well as user experience.


🌟MY EXPERTISE:

As a Product Designer / UX-UI Designer
- Needs analysis / Strategic monitoring
- Conception / Design thinking
- Co-design workshop facilitation
- Wireframe / Prototyping / user testing
- Mobile application interface design (IOS and Android)
- Responsive website design (creation or redesign)
- Interface design on business applications
- Creation or enrichment of design system
- Project management
- Integration monitoring

In Graphic Design / Art Direction
- Logotype creation
- Implementation of a visual identity specific to the company / startup
- Production of illustrations, pictograms and visuals to create a graphic universe
- Creation of a graphic charter

In Motion Design / motion designer
- Script writing and storyboard creation
- Development of a graphic universe
(graphic charter, character illustration and 2D decoration)
- Editing and animation in After Effects

In Workshop and Training
- Facilitation of co-design workshop / Design thinking / User testing
- Training for the profession of product designer but also in the fields of UX (user experience) and UI (user interface).

My tools:
- Figma
- Sketch
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effect
- Adobe Indesign
- Notion / Miro / Trello
- Slack / Google Drive (project tracking)
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Run service - AXA
    Product designer
    BANKING AND INSURANCE
    April 2023 - Today (3 years and 2 months)
    → Reflection on the product and associated personas
    → Analysis of the product strategy and translation into UX design
    → UX workshop facilitation


    → Definition of the new graphic identity
    → Design of the new subscription path + website redesign
    → Creation of a new design system
    → Collaborate closely with the various stakeholders in design (product manager, marketing teams...)
    → Prototyping + User testing
    Figma
  • MeilleurTaux
    Product designer
    BANKING AND INSURANCE
    March 2021 - Today (5 years and 3 months)
    Paris, France
    Daily collaboration with meilleurtaux in the design of web and mobile interfaces.

    → UX Design: Creation of user journeys, questioning of the architecture of existing pages, wireframes, interactive prototypes.

    → UI Design: Interface design for different areas of activity (Insurance - Health insurance - Real estate), design of responsive screens, use and enrichment of the design system.
    Figma
  • Compos Juliot
    Product designer
    CIVIC AND SOCIAL ORGANIZATIONS
    March 2022 - Today (4 years and 3 months)
    Paris, France
    Redesign of the various ANCV sites (holiday vouchers, institutional site)

    → Briefing, needs analysis
    → Project management
    → UX Design / Userflow - wireframes
    → UI Design / Screen design in responsive format
    → Construction of a design system
    → Interactive mockups / User testing

    → Project monitoring / Asset transmission / integration monitoring
    Figma

Reviews

5.0

Out of 30 ratings

KevinK

Kevin

penture

Reviewed on 12/23/2023

the mission with Laura went very well. Excellent communication, respect of deadlines and quality of deliverables at the rendezvous, I would call on her services again without hesitation.
G

Guillaume

RUN Services - AXA

Reviewed on 4/18/2023

Excellent communication, flexibility, great result: top!

Recommendations

HA
Guillaume DuhanGD
FU
+1
Harry Attisa and 18 other people have recommended Laura

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Education

  • DSAA Creator-Designer in graphic design, motion design option.
    ESAAT
    2013
  • UX Training
    Le Laptop
    2018
    Formation UX Design & Design Sprint. Programme = - Méthodes de l'UX Design et du Design Thinking - Fondamentaux de l'ergonomie digitale - Apprentissage des différentes étapes composants le design sprint - Animer des ateliers de co-conception - Technique de créativité et collaboration - Prototyper sur Sketch et Figma - Tester une interface avec un panel d'utilisateur

Skill set

Categories