Freelancer profile translated to English.
Back to original languageAbout Laura
Global E-Commerce Strategist | Amazon Specialist | Fractional eCommerce Lead
I help brands scale their digital presence profitably through Go-To-Market (GTM) strategies and P&L optimization. With over 7 years of experience leading global markets, my focus is not just on generating sales, but on maximizing marginal contribution and brand value.
What can I bring to your project?
- International Launch and Expansion: Specialist in opening markets from scratch, including Amazon Germany and Allegro (Poland).
- Comprehensive P&L Management: Advanced financial analysis to ensure sustainable and profitable growth.
- Marketplace Optimization: Improvement of ROAS, catalog management, and data-driven acquisition (NTB) strategies. Scalability
- DTC: Real experience as the founder of a 6-figure jewelry brand with a community of +100K followers.
I have worked with leading brands such as Vileda, Colgate, and Tous, achieving revenue increases of up to +54%. My goal is to act as a strategic partner that transforms your digital channel into an efficient growth engine.
Common deliverables:
Account audits, international expansion plans, e-commerce financial models, and performance marketing campaign management.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Freudenberg – Vileda ProfessionalGlobal E-Commerce Key Account ManagerE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Barcelona, SpainOwn global digital revenue strategy across Amazon and key marketplaces• • Launched Amazon Germany from zero (WIP), defining GTM roadmap, pricing structure, assortment architecture, and operational governance.• • Designed and implemented global FHCS marketplace strategy to drive category expansion while avoiding cross-division cannibalization.• • Hold full P&L responsibility, optimizing contribution margins and pricing structures across markets.• • Refined global product portfolio, eliminating low-margin SKUs and strengthening premium positioning.• • Selected, negotiated, and onboarded global agency partners; established KPI governance and ROI frameworks.• • Built automated reporting infrastructure and executive dashboards to standardize performance visibility globally.• • Implemented scalable marketplace processes across regions to improve efficiency and control.• • Trained and upskilled local teams to elevate digital execution and strategic alignment.• • Deliver executive-level strategic presentations and commercial performance reviews.
- Combe IncorporatedEcommerce Specialist & Eastern Europe Channel Development LeadNovember 2024 - September 2025 (10 months)• • Led Amazon commercial strategy across France and Spain, driving 54% revenue growth.• • Increased new-to-brand acquisition by 52% through performance marketing and marketplace optimization.• • Exceeded business targets by 3 1% while maintaining profitability thresholds.• • Built advanced P&L and financial modeling frameworks to support expansion investments.• • Led BOL and Allegro expansion initiatives, negotiating launch terms and coordinating agency execution across 12+ markets.
- Combe IncorporatedEcommerce AnalystSeptember 2023 - November 2024 (1 year and 2 months)• • Designed and implemented sell-in vs sell-out tracking infrastructure across regions.• • Identified and launched a new Eastern Europe marketplace opportunity (greenfield expansion).• • Supported annual commercial negotiations and strengthened brand positioning across accounts.
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Education
- Master's in Digital MarketingESIC Business & Marketing SchoolMaster's in Digital Marketing
- Bachelor's in Business AdministrationUniversity of NavarraBachelor's in Business Administration