Freelancer profile translated to English.
Back to original languageAbout Laura
Hello,
I am Laura, a Social Ads / SEA expert for almost 5 years!
I have gained solid experience in an agency to broaden my strategic vision, then deepened my understanding of real business needs and challenges through my experience as a client-side marketer.
💰 **Managed Budget**: +€1M annually
🧒 **Activities**: Lead gen / e-commerce / B2B (health insurance, cosmetics, object branding, fashion, investment, furniture..)
📢 **Media**: Google ads, Bing ads, Meta ads (facebook ads, instagram), Tiktok ads, LinkedIn ads, Criteo, Youtube, Display, Reddit ads, R-advertising & extra paid activations.
🏆 **Specialties**: My creative expertise, my penchant for copywriting, my ++ curiosity for persona analysis. The right mix for a high-performing creative strategy. 🏡
🤝 **References**: Alan, Dermalogica, Click&Boat, Scansail, Nautal, Océan Évasion, Nébuleuse Bijoux, Idéal Audition, Merchery, Yuno, Tortle, Eben Home, Fairytale, Tityaravy, Smiirl, ToucanBox, Persée, Campsider..
Proposed missions:
- Account audit
- Definition and implementation of SEA and SMA strategy
- Management of Google Ads SEA campaigns (all channels: Search, Shopping, Youtube, Display...) and Social Ads (all platforms)
- Creative strategy and A/B testing methodology
- Weekly monitoring and reporting
- Creation of automated reports
One-off missions and daily management
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- datashake agencySenior Paid Acquisition ConsultantPRESS AND MEDIAJune 2021 - May 2024 (2 years and 11 months)Paris, France
Support and Strategy
- Support for e-commerce, B2B, and lead generation accounts.- Creation of international digital acquisition strategies.- Budget management.- Implementation and management of campaigns: Google Ads, Bing, Meta, Linkedin, Criteo, Tiktok Ads, Pinterest, Youtube..- Reporting, analysis, and account optimization.Social Ads Strategies
- Creation of full-funnel creative strategies.- Analysis and strategy around personas.- Definition of a creative A/B testing roadmap.- Ad copywriting.- Product launch strategy.- Strategic campaigns for key periods: pre-orders, sales, Black Fridays, private sales, Christmas, new product launches, follower acquisition, CRM & newsletter base, webinar registrations, white paper downloads..SEA Strategies
- Creation and restructuring of Google Ads accounts.- Shopping feed optimization.- Management, reporting, analysis, and optimization of accounts. - Click And BoatSenior PPC SpecialistTRAVEL AND TOURISMMay 2024 - September 2025 (1 year and 4 months)Paris, France
Social Expertise
- Implementation of an international strategy with specific operations in top European markets.- Creation of an annual budget plan.- Preparation of full-funnel and international strategies for peak seasons.- Activation of extra platforms: The Bradery, R-Advertising- Management of Social & Display accounts: Meta, Tiktok, Reddit Ads, Criteo, Display/DemandGen/Youtube, Google ads- Implementation of a creative strategy around different personas and funnel stages: awareness, consideration, acquisition, retargeting, repeat.- A/B testing strategy, persona analysis, definition of winning creatives.- Creation of detailed and automated reports for creative analysis and overall performance monitoring.- CRM data exploitation.SEA Expertise
- Management of display platforms: Criteo, Display/DemandGen/Youtube..- Restructuring of SEA accounts for 3 group brands and 10 international markets.
Reviews
Charly
Fondateur - CALLEAD
Reviewed on 4/28/2026
Laura is an expert in Google and Meta ADS advertising. She excels in her seriousness, responsiveness, and skills. Beyond advertising accounts, she also knows how to analyze landing pages and creative strategies.
Always proactive, she is also very structured and organized. I highly recommend Laura for any Google, Meta, or TikTok campaign.
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Education
- Baccalauréat ESLycée Thibaut de Champagne2014
- Bachelor Marketing & CommunicationISEG2018