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Malt Tech Trends 2026
Laura DoubledayLD

Laura Doubleday

CRM Executive

€329/day
London, GB
3-7 years
Email marketing
Mailchimp
Hubspot
Marketing Automation
CRM

Average response time: 1 hour

About Laura

A CRM and digital marketing professional, with over 5 years of experience managing communications planning, customer retention and lifecycle optimisation. I take a data-driven and customer-centric approach to campaign and flow creation to maximise business opportunities.

I'm curious and collaborative, organised and results-driven.

  • English

    Native or bilingual

  • French

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Advantage Travel Partnership
    Marketing Executive
    TRAVEL AND TOURISM
    March 2022 - March 2023 (1 year)
    London, United Kingdom
    • Managed end-to-end execution of B2B and B2C email campaigns, including segmentation, setup, testing, scheduling, and performance optimisation.
    • Analysed CRM and campaign performance data to identify drop-off points and optimise open rates, CTR, and revenue impact.
    • Collaborated cross-functionally with brand partners and stakeholders to align messaging with commercial objectives and growth targets.
    • Maintained GDPR-compliant database structures to support accurate targeting and reporting.
    • Created and managed multi-platform content (newsletters, blog articles, social copy) tailored to audience insights and campaign goals.
    CRM Email marketing Social media Reporting
  • Hidden Travel Group (Solos Holidays, Long Travel and Completely Croatia)
    Marketing Executive
    TRAVEL AND TOURISM
    January 2020 - March 2021 (1 year and 2 months)
    London, United Kingdom
    • Designed, tested, and launched automated email campaigns, using performance data to refine workflows.
    • Audited and rewrote website content to align with SEO best practices and improve conversion metrics.
    • Interpreted Google Analytics and CRM data to guide copy strategy and campaign development.
    • Produced content across multiple touchpoints: product pages, blog posts, social media, and newsletters.
    • Worked on CRO project to streamline customer journeys and improve enquiry-to-booking ratios.
    CRM Email marketing Marketing Automation SEO Customer Journey
  • Tucan Travel
    CRM Executive
    TRAVEL AND TOURISM
    November 2017 - September 2019 (1 year and 10 months)
    London, United Kingdom
    • Developed and maintained CRM-driven content strategies, including lead nurturing, cart abandonment and onboarding campaigns.
    • Built segmented audience strategies to improve targeting efficiency and increase enquiry-to-booking conversion.
    • Conducted A/B testing and performance analysis to improve messaging clarity and visual effectiveness.
    • Created post-campaign reports summarising performance metrics and key insights for stakeholder review.
    • Supported content delivery across both digital and print (brochures, email, web), aligned with behavioural data and customer journeys.
    Customer Loyalty/ Retention CRM Email marketing automation Reporting

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Education

  • Postgraduate Diploma
    University of the Arts, London College of Communication
    2010
    Postgraduate Diploma
  • BA
    King's College London
    2009
    BA

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