Freelancer profile translated to English.

Description

Hi, I'm Laura 👋

I design digital products that create clarity, build trust, and drive business forward. My focus is on UX, UI, and product thinking for B2B SaaS and web apps.

I particularly enjoy working with startups and teams that need good design solutions to grow faster, retain users better, and improve their conversion.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Sensirion Connected Solutions
Product Designer UX/UI
ENERGY AND UTILITIES
November 2024 - Today (1 year and 9 months)
Stäfa, Switzerland
- Built a scalable, WCAG-compliant multi-product design system; increasing design/engineering efficiency by 34%
- End-to-end implementation support with frontend teams; company-wide rollout of the design system in 6 months
- Modernized legacy UIs and migrated to system-compliant, token-based components for multiple digital products
- Led, designed, and validated a post-M&A software solution; developed a 12-feature prototype as a product vision in 6 weeks that impressed C-level executives.
- Validated design solutions through prototyping & user testing; +60 qualitative touchpoints/year and data-driven iterations
- Introduced AI-powered workflows that accelerated iteration cycles by 3-5x
User Experience Design User Interface Design Usability Testing Vibe Coding Design Systems
Freiberufliche Designerin
UX/UI Designer & Consultant
EDUCATION AND E-LEARNING
July 2021 - October 2024 (3 years and 3 months)
Lausanne, Switzerland
- End-to-end product design and consulting for 15 clients, from startups like Gloria.care to corporations like Nestlé
- Accelerated 0-1 product development through reusable UI elements and the creation of modular component libraries for web & mobile. Successful concept validation leading to seven-figure funding rounds and pilot customers like Swisscom
- Conducted usability tests to validate interaction patterns
- Translated insights into prioritized roadmaps and user-centered user interfaces
- Moderated workshops and co-creation sessions for alignment between teams and stakeholders
Web Design Graphic Design Storytelling User Experience Design User Interface Design
EPFL
UX/UI Designer
HEALTH AND WELLNESS
September 2023 - October 2024 (1 year and 1 month)
Lausanne, Switzerland
- Mixed-methods research (interviews, usability testing) with ~100 users to translate scientific findings into informed design decisions and digital solutions
- Conceptualization and design of an AI-powered nutrition chatbot
- Development of systematic interaction patterns based on research data to significantly enhance user experience
- Collaboration with an external agency for web app development
User Research User Experience Design User Interface Design Usability Testing Web App