Freelancer profile translated to English.
Back to original languageAbout Laura
Graduated in 2020 from a business school, I started my professional career in a major oil group in Paris before changing course to launch my own wellness product brand, Atelier KARA. An artisanal brand that is now sold in about fifty stores in France and abroad.
I then decided to train as a yoga teacher in 2022 to open my yoga and Pilates center in the Lille metropolis: Studio KARA.
A center that now welcomes nearly 1500 students and 15 teachers.
My daily life as a yoga teacher has gradually transformed into operational and managerial management for my two brands.
I would now like to bring my expertise in business creation, branding, and communication to entrepreneurs who wish to complete their projects, whether physical or digital.
Looking forward to working with you!
French
Native or bilingual
Can work on-site
Lille (up to 50km)
Experience
- ShellKey Account ManagerRAW MATERIALS INDUSTRYAugust 2019 - September 2020 (1 year and 1 month)Paris, France▪ Analysis of sales by mass retail chain▪ Negotiation with purchasing centers▪ Support for marketing and communication teams▪ Intrapreneurship: Creation of a Better World team
- Atelier KARAFounderRETAIL (SMALL BUSINESS)October 2020 - Today (5 years and 10 months)Lille, FranceFounder and manager of an artisanal brand of 100% natural wellness products.Presence in 50 points of sale and in 5 countries.- Brand creation (design, product development, brand identity...)- Crowdfunding campaign- Community Manager- Production, order preparation, customer service...- Distributor negotiation
- Studio KARAFounder Yoga and Pilates CenterHEALTH AND WELLNESSJanuary 2023 - Today (3 years and 7 months)Lille, FranceYoga and Pilates center in the Weppes region.- Concept creation, branding, and market research- Operational and administrative management- Managerial management of 15 yoga teachers (scheduling, recruitment, payroll)- Digital communication strategy- Customer service- Shopify website creation
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Education
- Master's in Entrepreneurship and ManagementNEOMA BUSINESS SCHOOL2020