Freelancer profile translated to English.
Back to original languageAbout Laura
After a master's degree in marketing research and behavioral studies and 9 years in a communication agency, I decided to work independently. For the past 6 years, I have specialized in public interest communication, both on digital subjects - such as the redesign of the Conseil d'État and Sexosafe and onSEXprime ecosystems, and in 360 communication - notably for the Ministry of National Education or Santé publique France santé sexuelle. Passionate about behavioral changes, I implement ad hoc methodologies to always stay as close as possible to the needs and expectations of the target audiences.
Experience: Project Manager - W&CIE, New Business Manager / Strategic Planner - Spintank, New Business Manager / Strategic Hub - Babel, Account Director Public Interest - Babel
Some of my references: ArianeGroup, Arianespace, Agence du Numérique en Santé, FIDH, MENJS, Ministry of Justice, Santé publique France, French Red Cross, Secours Populaire Français, Transdev, Conseil d'État, Arcep, FFT, Agefiph, Paris City Hall, DITP, Paris Aéroport…
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Marseille (up to 10km), Montpellier (up to 10km), Nîmes (up to 10km)
Experience
- FreelanceEditor / Editorial ConsultantPUBLIC SECTORDecember 2022 - Today (3 years and 6 months)Paris, FranceSome references:Agency / public sector: Madame Bovary - Agence du Numérique en Santé, Agence du Service Civique, Direction de la Sécurité Routière (SAM), SIGAgency / private with institutional ecosystem: EPOKA - ArianeGroupAssociations: Plastic Palace - Fort Recup, Planning familial IDFProfession:Tenders - Strategic Planning (behavioral evolution, semiological and sociological analyses, exploratory qualitative studies, digital and editorial ecosystem strategy)Collective Intelligence - Methodology, organization and facilitationProjects - consulting, strategy, monitoring, upskilling junior teams
- Agence BabelAccount DirectorApril 2021 - December 2022 (1 year and 8 months)Paris, FranceSanté publique France - Sexual Health (Santé publique France, Sexosafe, OnSexprime, QuestionSexualité) Ministry of National Education, Youth and Sports Ministry in charge of Sports FIDH - International Federation for Human Rights
- Agence BabelNew Business Manager - Strategic hub (brand, content)June 2019 - December 2022 (3 years and 6 months)Paris, FranceNew business management (strategic planning support, project management, RFI & call for tenders' applications, follow up on prospects), setting up of frameworks for prospecting tools. Worked on successful bids / meetings for : FIDH, ENGIE, SNCF, RATP, Filorga, Ministry of Justice, Sopra Steria, L'Oréal R&I, Santé Publique France, Paprec, National Police, Consolis, French Red Cross...
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Education
- Master in Management - Marketing & Research Specialization, Business Administration and Management, GeneralIÉSEG School of Management2014Master de Management - Marketing & Research Specialization, Business Administration and Management, General
- Marketing/Marketing Management, GeneralFu Jen Catholic University2013Marketing/Marketing Management, General