About Laura
French
Native or bilingual
English
Conversational
Experience
- ARGELLIES RPCommunication Officer, Press Officer & InfluencerDIGITAL AND ITSeptember 2023 - December 2023 (4 months)Paris, France- Management of internal communication strategy- Creation of materials (print, digital, social media)- Management of press relations- Management of influencer relations and partnership monitoring- Influencer research and selection / Monitoring- Event organization- Campaign performance tracking
- LD AgencyFreelancer, Communication & Branding ConsultantPRESS AND MEDIAJanuary 2024 - Today (2 years and 7 months)11100 Narbonne, FranceLD Agency — Founder & Communication & Branding ConsultantCommunication Strategy• Audit & Recommendations• Brand Identity & Editorial Line• Positioning & Storytelling• Global Digital Strategies• Visual Universes & Creative ConceptsSocial Media (Community Management)• Content Creation: Photos, Videos, Editing• Instagram, Facebook, TikTok, LinkedIn Management• Editorial Planning & Scheduling• Content Writing• Performance AnalysisPress Relations• Press Releases & Kits• Media Relations, Interviews & Publications• Press Event OrganizationInfluence & Partnerships• Profile Selection• Collaboration Setup & Negotiation• Campaign Monitoring• Analysis & RecommendationsTalent Coaching (Personal Branding)• Personal Branding & Storytelling• Social Media Optimization• Adapted Content Strategy• Highlighting Talent's Universe• Partnership & Opportunity Coaching (Press, Influence, Events)Art Direction• Moodboards & Creative Universes• Inspirations & Trends• Visual Directions• Recommendations for Shoots & Content• Product StagingE-commerce & Product Content• Product Shoots & Basic Editing• Product Page & Collection Optimization• E-merchandising• Visual Content for Website & Social MediaMonitoring & Trends• Fashion• Beauty• Culture & Music• Digital & Social Media• Lifestyle & Wellness
- Glory ParisCommunication and Press Relations OfficerDIGITAL AND ITFebruary 2023 - July 2023 (6 months)Paris, France- Management of internal communication strategy- Creation of materials (print, digital, social media)- Management of press relations- Development of press and partnerships- Writing arguments (press release)- Social media development- Ensure media monitoring- Project management- Event organization- Campaign performance tracking
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Education
- Master's in Global CommunicationNarratiiv (IICP)2024
- Master's in Influence Communication & Reputation, Study of Communication and MediaESP School of Advertising, Communication and Marketing2023Mastère 1 Communication d'Influence & Réputation, Étude de la communication et des médias