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Laura De La PeñaLD

Laura De La Peña

Digital Art Director / UI/UX Web Designer

€400/day
Nice, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

I have been an Art Director / UI/UX Webdesigner for 17 years and a freelancer for 13 years.

I specialize in responsive website design, from UX design, wireframe creation to graphic mockups.
In addition to digital, I also work on the creation of paper/print communication materials, including the redesign of visual identity and logos, and the layout of various documents such as posters, sleeves, catalogs, brochures, business cards, flyers, packaging...

I worked for 2 years in a communication agency in Nice, at tequilarapido, and for 1 year at Tribal DDB and Critical Mass in Toronto, Canada.
Now, I have been working for 13 years as a freelancer for various communication agencies in Paris, Nice, Bordeaux, Grenoble,...

Do not hesitate to contact me or see my book for more information.
  • English

    Fluent

  • Spanish

    Native or bilingual

  • Italian

    Fluent

  • French

    Native or bilingual

Can work on-site
Nice (up to 50km), Paris (up to 10km)

Experience

  • Directrice Artistique Digital
    Digital Art Director
    DIGITAL AND IT
    January 2011 - Today (15 years and 5 months)
    Agencies: Hopening, DDB, 5eme Gauche, Peoleo, tequilarapido, Big Boss Studio, Eddo Communications, Extravaganza, VIA Buenos Aires, Declik, Tiger & June, Cenitz

    Clients: AIDES, UNICEF, UNHCR, Welfarm, Fondation de France, Fondation Arc, Institut Pasteur, Secours Catholique, leboncoin, Lulu Castagnette, Quick, Fédération Française de Foot, Fly, SNCF, Accor, Auchan, Bouygues, Picard, ING, Décathlon, BeIN Sport, Gemo, Cegos, Seloger.com, French Embassy in New York...

    Missions: responsive web design UI/UX, newsletters, mobile application design, visual identity creation, logos, brochures, posters, flyers...
    Web Design User Interface Design User Experience Design Art Direction Graphics
  • Tribal DDB - Toronto
    Designer
    DIGITAL AND IT
    July 2011 - October 2011 (4 months)
    Toronto, Canada
    Clients: McDonald’s, Crown Royal, Wind Mobile, Champion, Wolf Blass
    Missions: website mockups creation, web banners, photo retouching, mobile application design, Facebook application, social network branding, logo creation
    Web Design Mobile Application Art Direction Graphics User Interface Design
  • Critical Mass - Toronto
    Freelance Designer
    DIGITAL AND IT
    May 2011 - June 2011 (2 months)
    Toronto, Canada
    Client: Citi Bank
    Missions: design and retouching of citibank.com mockups, visual research, benchmark
    Web Design Corporate User Interface Design

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Education

  • Master 2 in Media Engineering
    Institut Ingemedia
    2008
  • Designer in Graphics and Multimedia
    Ecole Internationale de Design
    2007

Skill set

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