About Laura
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Agence TroiesEvent Project ManagerENTERTAINMENT AND LEISUREMay 2024 - Today (2 years and 1 month)Paris, FranceClients: Advertisers (Fujifilm, PMU, Cdiscount, Intermarché, La Fournée Dorée) and agencies (TMS, Socialy, Mediapilote).Event project management for roadshows and promotions:- Client relations- Service provider management: sourcing, negotiation, briefing, service and budget monitoring- Coordination of logistics, material production, and staffing- Schedule and budget monitoring- Reporting and analysis
- Air France / Air France-KLMCommunication ManagerTRAVEL AND TOURISMJuly 2025 - January 2026 (6 months)Tremblay-en-France, FranceAt Flying Blue, the Air France - KLM group's loyalty program:- Development and deployment of 360° communication plans for an international loyalty program (30 million members).- Definition of communication strategies to increase brand awareness, engagement, and preference.- Project management in an international environment (Paris / Amsterdam).- Coordination of cross-functional teams, agencies, and service providers.- Management of media and creative assets.- Monitoring campaign performance, analyzing results, and providing optimization recommendations.- Direct contribution to business objectives and revenue generation for the program.
- Parnasse - Groupe OrangeCommunication ManagerTELECOMMUNICATIONSOctober 2022 - April 2023 (6 months)Issy-les-Moulineaux, FranceFor Parnasse - the Orange group's tailor-made brand offering personalized digital services for its Members - implementation and management of strategic and operational communication projects:- Production of brochures, portfolios, and newsletters to support new product/service launches and promote events for Cercle Parnasse Members.- Development of editorial line and new content (to ensure consistency and accuracy of tone).- Contribution to the redesign of digital tools (particularly the Member area of the website) and user journey reviews.- Management of projects related to brand rituals (Welcome Pack redesign).- Proofreading and creation of new content for websites (members and prospects), including accelerating video production.- Social media management (LinkedIn + Twitter), in coordination with their dedicated agency.- Management of communication on partnerships, CSR, events, and institutional brand (2023 Wishes).- Coordination with the press agency and journalists.
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Education
- CQP Barman in the Nightlife IndustryBelliard2019Production et création de cocktails /Approvisionnement et mise en place / Service et vente / Accueil et animation 100 heures de stage (le 38, Brigitte, Patuco) & extras bar ponctuels
- Master 2 in Marketing and Service ProductionIAE Gustave Eiffel2013