Freelancer profile translated to English.
Back to original languageAbout Laura
With 10 years of experience in strategic marketing and brand creation, I support companies of all kinds in structuring, positioning, and launching their projects.
I also assist young creators and emerging brands looking to launch or consolidate their projects. Thanks to my dual strategic and entrepreneurial experience, I help lay solid foundations and build a strong, coherent brand image.
💡 Areas of Intervention and Skills:
- Audit and Recommendations : brand analysis, diagnosis, and improvement suggestions
- Branding and Positioning : storytelling, visual identity, business plan, segmentation, and targeting
- Marketing and Communication Strategy : definition of the overall plan, channel and activation selection, campaign planning and management, digital marketing (website, Shopify, SEO optimization, social media, influencer marketing, newsletters), content creation (articles, press releases, sales support materials, internal materials), budget management, analysis, and reporting
- Project Management : full oversight of launches or rebranding (product development, operations, partnerships…), process development, budget monitoring, and reporting
- Support for Young Brands : personalized support to structure a project and ensure a coherent market launch
🧵 Forready-to-wear brand creation projects, I also provide support for:
- Brand Structuring and Strategy : identity, business plan, timeline, cost calculation, and profitability
- Collection Development : creation process, sourcing assistance for workshops and suppliers, product monitoring
- Launch and Communication : photoshoots, social media, e-commerce website, visibility
- Coaching : insights into the industry's workings and processes, follow-up, feedback, assistance in communication with service providers, and decision-making support
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- DILAAFounderJanuary 2024 - Today (2 years and 7 months)Founder of DILAA, a women's ready-to-wear brand.Full field experience: from idea to market launch. Collection development, offer structuring, storytelling, launch strategy, digital communication, e-commerce management, and operational follow-up. This entrepreneurial adventure now allows me to support creators with a concrete, strategic, and pragmatic vision of the fashion sector.
- Heroic LifeMarketing ManagerAGRICULTUREJanuary 2018 - January 2024 (6 years)OBJECTIVE: Structure the brand, develop sales, and increase brand awareness in the non-alcoholic beverage market within an SME.MARKETING STRATEGY & MANAGEMENT
- Definition and deployment of a 360° marketing strategy aligned with commercial objectives.
- Market analysis, competitive intelligence, and identification of new growth opportunities.
CAMPAIGNS & COMMUNICATION- Design and implementation of 360° campaigns: advertising, social media, influencer marketing, promotions, and events.
- Management of sports and entertainment partnerships: co-promotion, visibility exchanges, communication strategy.
- Contribution to digital and influencer strategy, press relations, and content creation with creative teams.
PRODUCT DEVELOPMENT- Design of new products: beverage R&D, packaging development, price positioning, volume estimation, and launch.
- Optimization of the life cycle of existing product lines.
GO-TO-MARKET & RETAIL- Creation of the sales force: recruitment, organization, and monitoring tools.
- Implementation of a new logistics chain: warehousing, store setup, and logistics provider coordination.
- Development of promotional plans, commercial tools, and POS materials.
- Development of retail listings with large retail chains (category management) and distribution with new partners.
ANALYSIS & BUDGET- Monitoring of marketing performance, reporting, and adjustment of actions to maximize ROI.
- Management of the marketing budget with a strong results orientation.
- Franprix - Groupe CasinoCategory ManagerRETAIL (LARGE RETAILERS)January 2017 - December 2018 (1 year and 11 months)Category Manager- Definition of the brand's positioning and strategy within the category- Development of product assortments and implementation of business plans- Performance analysis and corrective action plans: sales, margin, volume, assortment penetration- Briefing of promotional needs units- Development of unique selling propositions through continuous innovation
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Education
- Master's Degree in Product Marketing and CommunicationBurgundy School of Business2018