Freelancer profile translated to English.

Description

After several experiences in marketing, acquisition and project management, I have progressively developed an approach that is analytical, business-oriented, and product-focused. Now a certified Scrum Product Owner, I want to leverage my marketing, strategic, and product skills for high-impact projects.

During my experiences, I have notably worked on:

• Acquisition and retention strategy,

• Marketing project management,

• Performance and KPI analysis,

• Cross-functional coordination,

• Offer development and operational management.

I particularly appreciate collaborative, innovative, and stimulating environments where I can contribute to advancing concrete projects with both a strategic and operational vision.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Conversational

Workplace preferences

Can work on-site

Noisy-le-Grand (up to 50km)

Infoprodigital
Marketing and Sales Project Manager
PRESS AND MEDIA
April 2024 - Today (2 years and 2 months)
Gentilly, France
Coordinate and manage a remote sales team of over 20 people, ensuring objectives are met.
Analyze and optimize the sales performance of various products and employees.
Develop the annual and quarterly budget and acquisition strategies for optimization.
Manage brand operations: brief creation, template development, training implementation, and monitoring.
Develop expertise in titles to evaluate employees and ensure their skill development.
Monitor and analyze sales results to guarantee objective achievement.
Organize operations and challenges to boost team engagement.
Ensure the quantity and quality of prospecting files.
Collaborate with the editorial team to align sales and editorial strategies.
Undertake regular travel to Tunisia.
Creative Briefs Writing Acquisition Strategy Performance Management Team Management
HIGCO MEDIA COSMOS
Data Analyst - Marketing
PRESS AND MEDIA
September 2022 - April 2024 (1 year and 7 months)
Paris, France
Conduct studies on advertiser media campaigns to evaluate their performance (+300 conducted).
Synthesize and present results and recommendations to advertisers to guide them (+100 presented).
Design and write marketing materials: sales support tools, offer catalog, benchmarks.
Conduct in-depth market research and maintain the database.
Contribute to the development of media plans to maximize campaign impact.
Create various communication materials to effectively promote offers.
Train, supervise, and evaluate marketing interns, ensuring their progress.
Present the offer and marketing strategies to support the skill development of new employees.
Communication Materials Offer Creation Data Analysis Reporting & Analysis
Supergroup
Category Manager - Marketing Assistant
RETAIL (LARGE RETAILERS)
August 2020 - September 2022 (2 years and 1 month)
Vincennes, France
Supervise, optimize, and revitalize the vending machine circuit.
Design and produce sales support materials: catalogs, flyers, product sheets, digital tools.
Select and deploy innovative promotional mechanics.
Design and manage sales promotions to boost points of sale.
Implement marketing strategies.
Analyze sales results and manage product assortments to optimize sales.
Conduct in-depth competitive intelligence and market research to refine strategies.
Source and negotiate with suppliers to optimize costs and quality.
Manage the complete rebranding project of a confectionery brand, from conception to market launch, to modernize its image and increase its attractiveness, in collaboration with various service providers.
Define product specifications and design packaging to meet expectations.
Offer Marketing Sales Negotiation Writing Offer Creation Project Management