Freelancer profile translated to English.

Description

After several experiences in marketing, acquisition, and project management, I have progressively developed an approach that is analytical, business-oriented, and product-focused. Now a certified Scrum Product Owner, I wish to leverage my marketing, strategic, and product skills for high-impact projects.

During my experiences, I have notably worked on:

• acquisition and loyalty strategy,

• marketing project management,

• performance and KPI analysis,

• cross-functional coordination,

• offer development and operational management.

I particularly appreciate collaborative, innovative, and stimulating environments where I can contribute to advancing concrete projects with both a strategic and operational vision.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Conversational

Workplace preferences

Can work on-site

Noisy-le-Grand (up to 50km)

Infoprodigital
Marketing and Commercial Project Manager
PRESS AND MEDIA
April 2024 - January 2026 (1 year and 9 months)
Gentilly, France
Coordinate and manage a remote sales team of +20 people, ensuring objectives are met.
Analyze and optimize the commercial performance of various products and employees.
Develop the budget and acquisition strategies annually and quarterly to optimize them.
Manage operations by brand: design briefs, create templates, implement and monitor training.
Develop expertise in titles to evaluate employees and ensure their skill development.
Monitor and analyze sales results to guarantee objective achievement.
Organize operations and challenges to stimulate team engagement.
Ensure the quantity and quality of prospecting files.
Collaborate with the editorial team to align commercial and editorial strategies.
Undertake regular travel to Tunisia.
Creative Briefs Writing Acquisition Strategy Performance Management Team Management
HIGCO MEDIA COSMOS
Data Analyst - Marketing
PRESS AND MEDIA
September 2022 - April 2024 (1 year and 7 months)
Paris, France
Conduct studies of advertiser media campaigns to evaluate their performance (+300 conducted).
Synthesize and present results and recommendations to advertisers to guide them (+100 presented).
Design and write marketing materials: sales aids, offer catalog, benchmarks.
Conduct in-depth market research and keep the database up to date.
Contribute to the development of media plans to maximize campaign impact.
Create various communication materials to effectively promote offers.
Train, supervise, and evaluate marketing interns, ensuring their progress.
Present the offer and marketing strategies to support the skill development of new employees.
Communication Materials Offer Creation Data Analysis Reporting & Analysis
Supergroup
Category Manager - Marketing Assistant
RETAIL (LARGE RETAILERS)
August 2020 - September 2022 (2 years and 1 month)
Vincennes, France
Supervise, optimize, and revitalize the vending machine circuit.
Design and produce sales support materials: catalogs, flyers, product sheets, digital tools.
Select and deploy innovative promotional mechanics.
Design and manage commercial promotions to boost points of sale.
Implement marketing strategies.
Analyze sales results and manage product assortments to optimize sales.
Conduct in-depth competitive intelligence and market research to refine strategies.
Source and negotiate with suppliers to optimize costs and quality.
Manage the complete brand redesign project for a confectionery brand, from concept to market launch, to modernize its image and increase its attractiveness, in collaboration with various service providers.
Define product specifications and design packaging to meet expectations.
Offer Marketing Commercial Negotiation Writing Offer Creation Project Management