Freelancer profile translated to English.
Back to original languageAbout Laura
I create creative and coherent visual universes for brands, entrepreneurs, and projects that want to stand out with authenticity.
- Art Direction
- Graphic design
- Illustration
- Visual identity
- Branding
- Logo creation
- No-code website and e-shop creation (Shopify, Squarespace, Wordpress, Prestashop, Wix)
- Support for creating businesses/clothing brands
- Styling
- Photo styling, set design
My approach is both sensitive, strategic, and creative.
I love transforming ideas into strong, clear, and memorable images, paying special attention to details, aesthetics, and brand experience.
Curious, optimistic, and versatile, I work collaboratively with my clients to create visuals that truly represent them and bring their universe to life.
Thanks to my business creation background, I also support individuals who wish to launch their brand, particularly in fashion. I can advise you on brand image, commercial strategy, market research, business plan, visual universe, communication, and the first steps to building a solid and coherent project.
If you are looking for a creative, professional, and attentive art director and illustrator, I would be delighted to chat with you! :)
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Holà RaloArt director and illustratorARTS AND CRAFTSJanuary 2024 - Today (2 years and 7 months)Paris, FranceArt director and illustrator, I design and create visual projects for brands and creative projects.
- I produce digital illustrations on Procreate, covering various themes: **daily life/lifestyle**, **fashion**, **print**, **still life**, **food&beverage**, and **portrait**.
- I also work on **no-code website creation**, assist in the design and development of visual identities, and create print and digital communication materials.
- I also do photo styling for magazines andcollection coordinationin the fashion sector.
- I also offer support for **brand creation**, particularly in the fashion industry, drawing on my experience and business creation background.
- Johnny RomanceCo-creatorRETAIL (SMALL BUSINESS)January 2015 - December 2023 (8 years and 11 months)Paris, FrancePresident, stylist, and art director of a unisex clothing brand with cross-stitch embroidery.
- Collection development and product development
- Sourcing and selection of factories in France and abroad
- Marketing and brand strategy
- No-code website and e-shop creation (Shopify, WordPress, Squarespace, Prestashop)
- Art direction, set design, and photography
- Visual and digital communication, social media management
- Logistics and point-of-sale management
Collaborations with Suze, Pernod Ricard, L'Oréal and Hindbag, Gérémy Crédeville, Copperbay Paris and Marseille, Tiny Birds, Nomad kitchen bar, MammaSens by the Pourcel brothers.
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Education
- Fashion design and pattern makingAtelier Chardon Savard2012
- Business CreationADIE créajeunes2014