Freelancer profile translated to English.

Description

🎯 Senior consultant with 10+ years of experience in marketing strategy, branding and growth, I help companies clarify their positioning, structure their growth plan and create engaging brands.

📌 My expertise:

Brand strategy & storytelling
Product positioning & market analysis
Go-to-market & growth marketing
Influence marketing & digital campaigns

👥 I have worked for companies like BlaBlaCar, Ubisoft, US Mobile, and supported startups in video games and AI.

👉 Let's discuss your challenges!

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Dazzly
Brand Strategist
VIDEO GAMES AND ANIMATION
May 2025 - July 2025 (2 months)
Paris, France
Conçu et piloté le go-to-market US pour un jeu mobile “détente” à audience féminine.
Livré un brand book complet (voix, ton, visuels, guidelines d’usage).
Encadré la rédaction et la négociation des contrats influenceurs avec l’avocat (cadre légal, clauses clés, droits d’usage).
Repositionné la marque pour le marché US (promesse, messages, preuves).
Stratégie de marque Go-to-market Strategy Marketing d'influence Etude de marché legal
US Mobile
Freelance Head of Marketing
TELECOMMUNICATIONS
May 2024 - October 2024 (5 months)
New York, United States
Led the production of a multi-support digital campaign with the Lunar agency – record results in conversion rate.
Designed and launched an exclusive product offer for core community members – sold out in less than 2 hours.
Organized a product launch event in Madison Avenue offices, bringing together 150+ guests including telecom executives.
Created and deployed the brand's influencer strategy.
Marketing strategy Influence marketing Product launch Event organization Digital campaign production
Fivegem
Freelance Head of Growth
SOCIAL NETWORKS
February 2024 - May 2024 (3 months)
Paris, France
Developed the brand identity of Fivegem, a social platform powered by AI, with the Call Bruno agency.
Conducted in-depth B2B/B2C research to refine user profiles and early cohorts.
Structured the community launch strategy for the Alpha phase.
Supervised the brand's social media strategy.
Brand strategy Growth marketing Social networks Startup launch Go-to-market Strategy