Laura Cochennec

As a Senior AI and RevOps Consultant at Markentive, I help large companies with their digital transformation by combining technical expertise, strategic consulting, and project management.

Main missions:

🚀 RevOps Solutions Deployment:

Implementation and configuration of HubSpot to optimize alignment between marketing, sales, and customer service teams.

💁‍♀️ AI Expertise and Training:

Leading training sessions on HubSpot AI and webinars on prompt engineering best practices to enable teams to master these technologies.

🤖 AI Agent Development:

Design and deployment of custom AI assistants (Breeze AI, Gemini) and AI chatbots for customer service, improving operational efficiency and user experience.

📈 AI Strategy:

Structuring and developing Markentive's AI service offering, identifying high-value use cases.

⭐ Operational Excellence:

Application of rigorous project methodologies including test plans and compliance with ISO 27001 standards to ensure the security and quality of AI deployments.

For over a year, I have been leading generative AI training sessions to demystify this technology and share best practices for using it with professionals from all sectors.

Main missions:

👩‍🏫 Custom Training:

Leading sessions ranging from 3 hours to a full day, tailored to the specific needs of each organization and the participants' level.

🗒️ Practical and Operational Approach:

Supporting participants so they leave with their first concrete use cases and a clear method to start using AI or optimize their existing practices.

✔️ Prompt Engineering Expertise:

Sharing prompt best practices to enable teams to make the most of generative AI tools in their professional daily lives.

🎨 Sector Diversity:

Training diverse teams from multiple sectors: human resources, training organizations, agricultural service providers, and many other professions with very different needs but sharing common optimization potential through AI.

🧞‍♀️ AI Demystification:

Pedagogical approach aimed at making AI accessible to everyone, by deconstructing misconceptions and concretely showing how this technology can solve real business problems.

As a Customer Success Manager at GENIAL, I supported large accounts in the success of their artificial intelligence projects, ensuring optimal solution adoption and customer satisfaction.

Main Missions

Strategic Support

Customer relationship management and support for strategic accounts in the design and execution of their AI projects, including:

France.fr

Infiniment Charentes

Semitour (Lascaux site)

ArianeGroup

Corrèze Tourisme

Orléans Val de Loire Tourisme

Drôme Provençale Tourisme

Cegid

Dordogne Tourisme

Kaysersberg Tourisme

...

AI Project Management

End-to-end monitoring of artificial intelligence projects, from needs definition to production, ensuring alignment with clients' business objectives.

Adoption and Training

Leading training and support sessions to ensure successful adoption of AI solutions and maximize delivered value.

Customer Success

Monitoring customer satisfaction, proactively identifying optimization opportunities, and ensuring the achievement of expected results for each project.