Freelancer profile translated to English.
Back to original languageAbout Laura
Independent professionals, lawyers, consultants, or chartered accountants, your expertise is recognized, but what is your online reputation? Take the test!
Open a private browsing window to avoid skewing the results, type your first and last name into Google search, and see how you appear on the first two pages, especially the first, as few people venture beyond...
If there's a lot of work to be done to make the results meet your expectations, contact me: together we will diagnose the situation (website, LinkedIn profile, Facebook page...) and you will leave with solutions!
...
DIGITAL COMMUNICATION FOR INDEPENDENT PROFESSIONALS
Your future clients are online!
I support independent professionals (lawyers, notaries, chartered accountants, consultants...) in their digital communication: strategy, website, newsletter, and social media...
Your Needs:
- Do you want advice for developing and implementing your digital strategy?
- Do you need help optimizing and managing your website and social media (LinkedIn, Facebook, Twitter...) or creating a newsletter and increasing client engagement?
I offer tailor-made support, evolving according to your needs, adapted to the constraints of small structures (listening, availability, responsiveness).
My expert profile: former lawyer, association manager, and communications director, I offer you proven expertise in corporate communication, website creation/management, and network management.
I have worked in various environments: non-profit, startup, holding company, SME, women's magazines, fashion, education, scientific research, innovation, moving services... I am never short of inspiration!
To finally exploit your business's online potential, contact me!
Laura Ciriani
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 15km)
Experience
- Laura Ciriani CommunicationDigital Communication ConsultingCONSULTING AND AUDITSJanuary 2015 - Today (11 years and 5 months)Paris, FranceRevitalize your website and activate your digital network!• Digital Strategy: analysis of your online presence and market context (benchmark), advice and recommendations, communication plan with a rollout of actions to be deployed.• Website Creation/Management: new website, optimization or redesign of existing site, site administration, user training on the site update tool (WordPress CMS).• Natural Referencing (SEO) through optimized content, paid referencing through online advertising campaigns (Google AdWords, Facebook Ads),• Creation of relevant editorial content for your target audience: editorial strategy, writing/proofreading/rewriting articles for updating your website, feeding your newsletter, and managing your social media. Your content is the best advertisement for your expertise.• Activation of your professional social networks (LinkedIn, Facebook, Twitter) to retain existing clients and gain new ones.• À la carte training in digital communication tools: LinkedIn, Facebook, Twitter, MailChimp, WordPress coaching,... Personalized follow-up.More information at: http://www.ciriani.com
- Centre de Recherches InterdisciplinairesGeneral Secretary - Event Management and Digital CommunicationEDUCATION AND E-LEARNINGDecember 2008 - June 2016 (7 years and 7 months)Paris, FranceThe CRI------Non-profit association - Science Innovation Education Research45 employees, 80 teachers, 650 students & alumni (60 nationalities), 4 student associations, 120 associated laboratories - Revenue €3.4 million | http://www.cri-paris.org | @criparisCommunications Department------• Communications Management: implementation of information systems, internal and external communication for the CRI for all online and offline media.• Digital Communication: content and management of the website cri-paris.org, newsletters, press releases and press reviews, management of the Twitter account @criparis.• Organization of all types of events, official visits (Anne Hidalgo, Thierry Mandon)General Secretariat------• Structuring of CRI Paris, support functions for its strong development since 2009.• Budgetary and financial administration, in liaison with the chartered accountant and the statutory auditor.• Human resources monitoring, mentoring and training of new joiners.• Management of social life (Board meetings, Annual General Meetings, Extraordinary General Meetings) and legal matters (agreements, grants, partnerships…).• Management of insurance, general services, IT.
- Chambre Syndicale du DéménagementDeputy General Secretary - Development and CommunicationCIVIC AND SOCIAL ORGANIZATIONSFebruary 2004 - November 2008 (4 years and 10 months)Montreuil, FranceNational professional organizationStaff of 6 people - 800 member companies – Revenue €800,000Policy / Strategy:Development and execution of professional policy in partnership with the Secretary General,Information, advice, and support for the (40) national and regional elected officials.Event Management / Communication:- Organization of national congresses (400/500 people, budget €100K),- Spokesperson and press/media relations, public relations,- Internal and external communication across all media (print, multimedia, toll-free number, advertising),- Editor-in-chief of the professional magazine,- Web project manager and webmaster of the site http://www.csdemenagement.frDevelopment:- Management of 2 subsidiary associations and affiliation of new members- Marketing & Economics (cost prices, market research, statistics, competitive intelligence, NF Service quality approach with AFNOR, partnerships)- Employment & Training: campaigns, partnerships, recruitment fairs, online job board, training session facilitation.Law:- Legal advice to member companies on labor, civil, tax, and commercial law.- Mediation of disputes and fight against unfair competition- Studies in the regulatory and legal field for professional defenseManagement:- Finance: management control, projected budgets and income statements, key account monitoring.- Human Resources: management, recruitment, and training of staff, administrative management- General Services: calls for tenders, monitoring and maintenance, general logistics, telecommunications and internet management- IT: responsible for the equipment pool and investments, user troubleshooting.
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Education
- Advanced Digital Marketing MasterclassLive Mentor2017Validation de mes acquis d'expérience + perfectionnement aux dernières méthodes de marketing digital Campagnes Pay Per Click, Google Adwords, Facebook Ads Référencement naturel (SEO) Content marketing, storytelling Emailing Réseaux sociaux, communautés Marketing Mobile Marketing Automation Tracking, Google Analytics Etude de cas pratiques
- Mooc Teaching with MoodleMoodle.org2015Mise en place d'un LMS (Learning Management System), plateforme d'apprentissage en ligne. Formation des enseignants et utilisateurs. https://learn.moodle.net