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Description

Hello!

I would be delighted to help you develop your content strategies:

1. To create a strong and engaging brand universe

2. To generate traffic and increase your conversion rates

This through all possible channels (print or digital) and whatever your sector of activity or the size of your company.

--> SEO writing, blog articles, white papers, landing pages, social media management, email campaigns, marketing automation...

--> Production of flyers, roll-ups, booklets, brochures, leaflets, displays...

-------------------------

⭐️ A graduate of Paris-Dauphine University, I have worked for 6 years in very diverse sectors: software publishing, customer relations, cosmetics, energy.

Do not hesitate to contact me to explain your project. My goal is to adapt as much as possible to make our collaboration smooth, reliable and effective.

See you soon,

Laura

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Axialys
Inbound Marketing Manager
SOFTWARE PUBLISHING
February 2017 - July 2020 (3 years and 5 months)
Courbevoie, France
Responsible for the inbound marketing strategy of a SaaS software publisher specializing in customer relations.

Development of the editorial calendar and content creation with the aim of generating inbound leads:
- SEO management and optimization of the brand website (Wordpress)
- Writing and publishing blog articles (Hubspot)
- Landing page design
- White paper production
- Webinar production (GotoWebinar)
- Illustrative video creation
- Newsletter writing

Management of content promotion through email campaigns and social media (Sendinblue, Mailchimp, Mailjet, Hootsuite).

Database management (sorting and segmentation according to life cycles) and management of the migration to Salesforce.

Implementation of marketing automation and customer nurturing via Hubspot.

Management of SEA through Google Adwords and Linkedin Ads (in collaboration with an agency).

Monthly reporting and strategic recommendations.

Social media management, ambassador program, and press relations.
Inbound marketing Lead Generation CRM Content Marketing Web Writing SEO Writing Email marketing Social Media Google Analytics Google AdWords Growth Marketing
L'Oréal SA - L'Oréal France
Product Marketing Assistant
FASHION AND COSMETICS
July 2015 - December 2015 (6 months)
Paris, France
Operational implementation of marketing plans for two luxury hair care brands (Kérastase and Shu Uemura Art of Hair):

- development of sales arguments
- production of 360 communication tools and POS displays (flyers, roll-ups, brochures...)
- loyalty program management
- creation of a personalized digital marketing platform
- newsletter writing
- preparation of commercial and international seminars

Performance analysis and competitive intelligence.
Project Management Operational Strategy Sales Pitch 360° Communication Visual Communication Customer Loyalty Brand content
ENGIE - Entreprises & Collectivités
Junior Market Marketer
ENERGY AND UTILITIES
September 2013 - August 2014 (1 year)
Paris, France
Design and management of marketing plans for 2014-2016 for six markets: public procurement, SMEs, key accounts, large commercial and tertiary industry, private residential, and multi-site.

Production and presentation to the management committee of a strategic qualitative study: documentary research, telephone survey, definition of challenges, recommendations for actions and contact initiation.
Strategic Marketing Business Development Business Analysis Field Research Marketing Study

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Master in Marketing and Strategy
Université Paris-Dauphine
2015
Politique de produit, management stratégique, promotion des ventes et relation client, communication publicitaire, comportement du consommateur, droit international, logistique et approvisionnement, économie internationale, management de l'innovation, gestion d'équipe et leadership, management interculturel. Mémoire de recherche : "Comment le positionnement des films fait-il du cinéma le grand gagnant de la crise ?" (félicitations du jury)
Master of Business Administration (MBA)
Tel Aviv University
2015
Pricing policy, strategic innovation, selected topics in trends, business ethics. Mémoire de recherche : "La success story qui fait d'Israël le pays où il faut entreprendre peut-elle durer ?"

Check out Laura's education

Inbound certification
Hubspot
2017

Laura Chiche

Marketing | Communication | Content Manager

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