Freelancer profile translated to English.
Back to original languageAbout Laura
Product Marketing Manager with5 years of experiencewithin a leading health tech scale-up (Hublo) on a B2B SaaS product.Specialized in GTM, sales enablement, lead generation content creation, and brand positioning.
Go-to-Market Specialist, I help you to:
- **Establish your positioning**: clearly define your target audience, their pain points, and your differentiating assets against the competition.
- **Build your messaging**: articulate your unique value proposition, your arguments for each key persona, and prepare responses to potential objections.
- **Structure your packaging and pricing**.
- **Equip your sales teams**: product training, pitch decks (one-pagers, demo presentations, battlecards, etc.), and customer case studies.
- **Organize your launch plan**: implement your communication calendar, define suitable channels, prepare communication sequences, and coordinate internal teams.
- **Measure your results and iterate accordingly**: through KPI tracking defined with you before the launch.
More generally, I can also assist you with various projects:
- **Website redesign**: sitemap, component selection, page structure, and content.
- **Lead generation content strategy**: written formats, videos, or webinars.
- **Industrialize your customer case study production**: define the format and internal process to maximize output.
- **Social media editorial strategy**: tone of voice, graphic identity, content strategy, and editorial calendar organization.
French
Native or bilingual
English
Fluent
Can work on-site
Antibes (up to 50km)
Experience
- @HubloProduct marketing managerMEDICALDecember 2023 - November 2024 (11 months)Paris, France· **Sales enablement**: market and competitive intelligence, pitch decks, battle cards, and customer case studies.· GTMin coordination with Product, Sales, Customer Success, and Marketing teams.· **Brand positioning**: website ownership (sitemap, page structure, and content).· Project managementand **lead magnet production**: webinars, white papers, testimonial videos, impact studies...
- @HubloBrand managerMEDICALJanuary 2022 - December 2023 (1 year and 11 months)Paris, France· **Development of the editorial strategy**, communication plan, and tone of voice.· Management of community managersand support for content production.· Management of website contentas well as video and editorial projects.> +35% average open rate for the weekly newsletter (+800,000 healthcare professionals).> 90% average satisfaction rate for the newsletter.> Launch of a social media community with over 30,000 Hublo users.
- @Hublo (CDI)Digital marketing officerMEDICALJuly 2020 - January 2022 (1 year and 6 months)Paris, France· Production of all communication materialsfor the Sales and Customer Success teams.· GTMin coordination with Product, Sales, and Customer Success teams.· Competitive intelligenceand market segment analysis.· **Website content management and SEO**, blog creation, and lead magnet production.
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Education
- M2 UX/UI & Digital Marketing@HETIC2020⸱ UX : user research, personas, customer journey maps, user flows, design thinking, design sprints... ⸱ UI : wireframes, maquettes & prototyping (Figma + Sketch). ⸱ Marketing digital & communication. ⸱ Projet entrepreneurial (benchmarks, analyse market-fit, business model - lean canvas, UX research, UX/UI & MVP). Projet de commercialisation d’un Farmbot : robot à petite échelle qui facilite la permaculture.
- M1 Big Data & Digital MarketingHETIC2019⸱ Formation à la récolte de données, au traitement de l'information numérique et au marketing digital data-driven. ⸱ Introduction à la data science (SQL - noSQL - Python). ⸱ Remise à niveau en mathématiques & statistiques.