Freelancer profile translated to English.

Description

Strategic planner in a communication and brand strategy agency for 15 years, then a CSR consultant specializing in stakeholder engagement and communication, I now work independently to enjoy more flexible management of my schedule, but also a more sincere and constructive client relationship.

I believe in the importance of the Brand, because it is the embodiment of your company (vision, mission, values). It is the heart of your strategy, which allows you to steer all your actions and communications so that they are consistent, relevant and differentiating.

Working on the Brand, its points of contact and its modes of expression is thus essential to manage its activity and engage its audiences.

Of an analytical nature, I like to immerse myself in the varied brand issues of my clients, and thus discover the particular challenges of their sector of activity.

My job is to understand these issues to better address your problem and solve it, whether through:

- the creation of brand/product concepts,

- the writing of brand platforms,

- the organization of your brands (brand architecture),

- the creation of names

- the communication strategy (what message to address? to whom and where?)

- the content strategy

- the stakeholder engagement strategy (mapping and engagement plan aligned with corporate objectives)

I have worked on various sectors of activity, particularly in food, cosmetics, fashion and luxury, with both large companies and SMEs, in B2B and B2C.

My 4 years of experience in environmental consulting has allowed me to support stakeholder engagement and the promotion of CSR performance, in compliance with regulatory constraints.

I capitalize on my dual expertise to make CSR a lever for value creation, serving the ecological and social transformation of companies.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Quantis
Sustainability consultant - Stakeholder Engagement and Responsible Communication
CONSULTING AND AUDITS
July 2019 - December 2023 (4 years and 6 months)
Paris, France
SUSTAINABLE DEVELOPMENT & STAKEHOLDER ENGAGEMENT CONSULTING
From understanding issues and impacts, to defining management and engagement strategies
> Supporting cosmetic, food, fashion and luxury companies in understanding their environmental issues and impacts (climate, biodiversity, etc.), the level of maturity of their peers, stakeholder expectations and related risks and opportunities.
> Definition of CSR strategies: vision and ambition, alignment around a strategic framework, stakeholder engagement (from mapping to co-construction of action plans) and support for change.
> Responsible Communication: development of guidelines and narratives to promote environmental performance while avoiding the pitfall of greenwashing.

> Stakeholder engagement strategy
> Business development with a focus on the Communication & Stakeholder Engagement offer: drafting offers, integrating the discipline into environmental impact reduction strategy programs
Benchmarking and competitive analysis Consulting CSR and sustainable development strategy Change management Stakeholder engagement Communication strategy Workshop facilitation
Landor Paris
Senior Brand strategist
CONSULTING AND AUDITS
March 2016 - June 2017 (1 year and 4 months)
Paris, France
>> Brand Management (TOTAL, GEODIS)
- Assessment of existing brand (stakeholders, competition, market) to define future brand architecture strategy
- Brand architecture implementation throughout lines of business to achieve a customer-centric approach for a better business performance
- Brand engagement for TOTAL employees to apply consistently Brand architecture rules.

>> Definition of Brand Social Roles for Kiri & La Vache qui Rit in Middle East regions (Bel).

>> Definition of Strategic Concepts (P&G, Hennessy, Mondelez, Geodis)
- Product innovation concepts (USP, positioning, territory...)
- In-store campaigns
- Naming (Elior)
Branding Communication strategy Market research Marketing study naming brand management Design
PIXELIS Branding for Good agency
Strategic Planner > Purposeful brands & Societal Trends
DIGITAL AND IT
October 2009 - February 2016 (6 years and 4 months)
>> Purposeful Brands Strategist
- CSR strategic planning : internal & external communication campaigns, sustainability reports, point of views
- Content Production & Host of an event on CSR & Branding : www.marqueresponsable.fr
- Definition of the marketing & sustainable communication business offer
(Participation to the CSR action plan & strategic watch implementation)

>> B2B & B2C Brand Strategy (Coca-Cola, L'Oréal, Bayer, Danone, Bic, CFAO...) :
- Brand platform & positioning, Brand architecture, Innovation Concepts, Consumer Insights, Trends, Corporate publishing
- Shopper marketing : instore communication campaigns, touchpoint strategy.

>> Marketing & Societal Trends Spotter
- Creation of Pixelis annual Trend review - in collaboration with Creative Director
- Roll out both internally (agency culture & methodology) and externally (new business approach)

>> Support to New business
- Drafting of business cases & white papers for business development
- Conception of commercial offers and methodologies
- Demand Generation - participation to the agency brand content strategy
Branding Communication strategy Strategic planning CSR Positioning strategy Commercial strategy Editorial strategy Writing trend spotting social innovation