About Laura
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Portuguese
Conversational
Experience
- CANAL+ INTERNATIONALCOMMERCIAL PROJECTS MANAGERENTERTAINMENT AND LEISURESeptember 2021 - April 2023 (1 year and 7 months)Curepipe, Mauritius
- Develop and Manage a B2B portfolio of 80 premium companies in the hotel and restaurant industry (Beachcombers, Westin, Hilton): client follow-up, upselling, and contract renegotiation (+8% revenue)
- Lead commercial operations: manage budget, negotiate with mass retail chains, coordinate logistics
- Analyze KPIs and conduct performance reviews (with internal teams and distributors)
- Member of the executive committee: participate in strategic decisions in collaboration with department heads; Acting as Co-Commercial Director for 6 months
- Improve and harmonize processes with the EMTEL partner (telecommunications): workload planning for the integration of Canal+/Emtel stores, new commission procedure for sales representatives (saving 2 hours of weekly work for the finance department)
- CANAL+ INTERNATIONALCOMMERCIAL DEVELOPMENT MANAGERENTERTAINMENT AND LEISUREFebruary 2019 - July 2021 (2 years and 6 months)Nouméa, New Caledonia
- Develop the B2B network:
- Develop the proprietary distribution network with the opening of a new point of sale- Lead the launch of Vanuatu Post as a distributor: negotiate the national contract, develop training and support tools for sales teams, train teams to ensure alignment with Canal+ objectives and standards- Field missions in the Archipelago to assess customer experience, study development opportunities, and boost distribution with commercial promotions- Ensure the continuity of financial, logistical, and technical operations: monitor stock with distributors, draft new processes to improve performance
- Guarantee compliance with merchandising in Canal+ stores and at distributors in the area
- Manage the partner network: with the Alliance Française to support the French language, with the Ministry of Education for institutional offers, with stakeholders
- Build a team to support growth: recruit and train three agents, manage teams in person and remotely
- Lead a 360° media activation: participation in national radio, social media (+70% Facebook fans, comment moderation), production of a television advertisement
- Monitor performance and competitive intelligence
- PRISMA MEDIAGEO & NATIONAL GEOGRAPHIC PARTNERSHIPS ASSISTANTPRESS AND MEDIAAugust 2017 - August 2018 (1 year)Paris, France
- Manage partnerships in the launch of the GEO Aventures brand: FISE, Adventure Film Festival
- B2B and B2C promotion: monthly communication with the distribution network, development of media support plans (television, press)
- Monitor sales and analyze competition, reporting on digital tools via Google Analytics and SPLIO
- Manage social media (publication schedule, push implementation)
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Education
- Master of ManagementNEOMA Business School2018Diplômé du Programme Grande Ecole de NEOMA Business School
- Exchange ProgramSingapore Management University2017
Certifications
- DELE C1Instituto Cervantes2015
- DIVE MASTERPADI2024