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Laura CayrelLC

Laura Cayrel

Community Manager

€500/day
Barcelone, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

I am a Social Media Manager and content creator, based in Barcelona.
I help brands, places, and experiences develop a strong and consistent presence on social media. With substance, meaning, and a real intention behind every piece of content.

My approach is both strategic and creative: I don't just publish, I build communication designed to attract the right people, create connections... and encourage action.

Specifically, what I can offer you:
• Increase your visibility on social media
• Attract a qualified and engaged audience
• Transform your presence into a real business driver

I can help you with:
• Defining a clear social media strategy tailored to your goals
• Creating a structured editorial calendar
• Producing photo and video content (Reels, carousels, photo posts, UGC)
• Daily social media management (posting, moderation, monitoring)
• Performance analysis and continuous optimization

I pay particular attention to the quality of content and brand identity. My goal: to create communication that reflects you, while being effective and engaging.

I primarily work with brands in the lifestyle, sports, wellness, food, and travel sectors.

If you have a project or want to structure your social media presence, I'd be delighted to discuss it with you ☀️
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Agence PAN !
    Social Media Manager
    SOCIAL NETWORKS
    October 2022 - April 2023 (7 months)
    Strasbourg, France
    ✓ Social Media Consulting
    ✓ Definition of Social Media Content Strategies
    ✓ Management of Community Management actions: editorial planning, dissemination and media planning
    ✓ Briefing / creative follow-up / organization of photoshoots
    ✓ Photo and video content creation
    ✓ Web writing
    ✓ Reporting and analysis of social media performance
    Community Management Social Media Communication Strategy photo shoot Digital Content Creation
  • Ulteam
    Project Manager
    HEALTH AND WELLNESS
    June 2021 - Today (5 years and 2 months)
    Bd Périphérique, Paris, France
    ✓ Operational management and coordination of various client accounts
    ✓ Production of activity reports and analysis of key performance indicators for each project
    ✓ Daily management of client relationships and identification of their business challenges
    ✓ Recruitment and operational supervision of participants (sports coaches, health and wellness experts) for online and in-person solutions
    ✓ Definition of the Ulteam TV product vision and design of new features in collaboration with the team
    ✓ Creation of health and wellness programs for Ulteam TV
    ✓ Redefinition of the social media editorial strategy and content creation
    ✓ Community management
    ✓ Back office management (client booking platforms + Ulteam TV)
    ✓ Supervision of a technical team (graphic designers, video editors, developers)
    ✓ Newsletter writing
  • L'ETINCELLE
    Customer Service and Marketing Assistant
    SPORTS
    November 2019 - March 2021 (1 year and 4 months)
    67600 Sélestat, France
    ✓ Promotion and development of commercial offers
    ✓ Administrative management of subscriptions
    ✓ Definition of a digital communication plan
    ✓ Creation of the editorial calendar
    ✓ Management and monitoring of the community on digital platforms
    ✓ Creation of graphic materials to promote the company brand
    ✓ Customer portfolio management and loyalty

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Education

  • Master's degree, Marketing and Sports Management
    University of Strasbourg
    2018
    Master's degree, Marketing et Gestion du Sport
  • Bachelor's degree, Science and techniques of physical and sports activities
    University of Strasbourg
    2016
    Licence, Sciences et techniques des activités physiques et sportives

Skill set

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