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Laura CastellaniLC

Laura Castellani

Web / E-commerce Project Manager

€300/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

Hello,

Graduated from business school in August 2013, I quickly joined the StarDust team, a young Franco-Canadian company specializing in software testing (QA), as a Web Project Manager and then Marketing/Communication Manager.

Most recently, I held the position of E-commerce Project Manager within a Digital Communication Agency, BM Services. My responsibilities as a technical referent for my clients required good communication (internally, with the client, and with external providers), organization (several projects to manage simultaneously), and autonomy. This experience in e-commerce allowed me to master various tools and software, particularly the CMS PrestaShop and WordPress, as well as more "technical" environments like hosting and databases.

In recent years, as part of a global re-evaluation of my lifestyle, aspirations, and convictions, I felt the need to dedicate myself to projects that are useful and meaningful from a social, ethical, and ecological perspective. I therefore decided to develop my freelance activity (self-entrepreneur) in order to dedicate more time and energy to such projects while continuing to develop my web skills.

Do you want to launch into e-commerce? Do you need to create a website quickly?
Do not hesitate to contact me, we will discuss your needs and the appropriate solutions together.

Thank you in advance for your trust.

Laura
  • Spanish

    Conversational

  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Auto-entrepreneur
    Digital Project Manager
    DIGITAL AND IT
    January 2017 - Today (9 years and 5 months)
    Millau, France
    Web Project Management E-commerce Communication Strategy
  • BM Services
    E-commerce Project Manager
    DIGITAL AND IT
    September 2018 - March 2021 (2 years and 7 months)
    La Canourgue, France
    - Creation, Redesign & Maintenance of e-commerce sites under PrestaShop and WordPress: client needs analysis, study and writing of functional specifications, graphic charter implementation, content and visual creation, bug fixing and evolutions...
    - Team Coordination & Task Planning: graphic design, development, IT infrastructure (System and Network Administration), Web Marketing (referencing)
    - Client Relations, Consulting, Loyalty
    Web Project Management E-commerce Team Management Content Marketing User Experience Design
  • StarDust
    Marketing & Communication Manager
    DIGITAL AND IT
    October 2013 - October 2016 (3 years and 1 month)
    Marseille, France
    - Web Project Management: corporate website, product/service dedicated sites, landing pages...
    - Writing functional specifications
    - Design of mockups (zoning)
    - Implementation of testing campaigns
    - Development of acquisition strategy (SEO, SEA) and statistics monitoring
    - Definition of commercial offers
    - Creation of commercial and communication/press materials
    - Writing and distribution of business content (content marketing)
    - Execution of Email campaigns (newsletters), Social Media, and Webinars
    - Organization of events (trade shows)
    Web Project Management Email Marketing Business Development Digital Communication Content Marketing Social Media Traffic Acquisition Google Analytics Event Management

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Education

  • Master in Management (MSc)
    SKEMA Business School
    2013
    Master 2 en Apprentissage (1 an) - Spécialisation : International Marketing & Business Development Master 1 : semestre d'étude en Chine (5 mois)

Skill set (30)

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