Freelancer profile translated to English.
Back to original languageAbout Laura
To the question: what do you do for a living? I answer: I invent true stories.
For almost 15 years now, I have been helping B2C and B2B brands develop their brand awareness and acquire their best customers.
How? By telling stories. The story of their brand, their products, their experts, their customers.
The human brain only remembers stories. Let's write yours together!
More concretely, my expertise is based on 3 pillars:
1 •Branding & Communication Strategy
Positioning | Brand platform | 360° communication and activation strategy | Editorial strategy | Partnership strategy | Product launch.
2 •Brand Content
Blog post | Social media post | Newsletter | Freebie | Brand magazine | White paper | Video | LinkedIn post | Meta advertisement | Sales page | Email sequence | Masterclass | Podcast pre-roll | Interview | Press release and kit | Product page | Sales brochure | Intranet | POS...
3 •Strategic Marketing
Offer mapping | SWOT analysis | Personas (PSPRV method) | Acquisition funnel | Conversion funnel | Marketing automation | SEA.
The 3 things you ABSOLUTELY need to know about me
🇺🇸 I lived in the USA for 5 years. American language and pop culture hold no secrets for me!
🚀 My superpower: creating a unique universe for the brands and entrepreneurs I support.
🎯 I don't consider a project without first thinking about the objectives and the desired results. How else can its performance be measured?
Let's meet!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Conversational
Can work on-site
Marseille (up to 10km), Paris (up to 10km), Lyon (up to 10km)
Experience
- Change ma vieMarketing and Communication DirectorHEALTH AND WELLNESSJanuary 2021 - Today (5 years and 5 months)Paris, France• Conception of the annual marketing strategy to achieve the company's acquisition and conversion objectives: conversion funnels (FB/Instagram ads, Youtube, freebies, e-mailing automation, landing and sales pages).• Development of an annual communication strategy: partnerships (brand and institutional), public speaking, influence, brand content (newsletter, social media editorial strategy).• Month-by-month roadmap monitoring, associated budget, and performance indicators.• Recruitment and management of an in-house team, freelancers, and agencies.
- Collège de ParisTrainerEDUCATION AND E-LEARNINGNovember 2019 - October 2021 (2 years)Paris, France. Trainer in Influencer Marketing and Digital Communication Strategy - class of 30 students - Master2 level. Mentor and Jury Member for final thesis oral defenses
- IpsosDeputy Director of Communication and MarketingCONSULTING AND AUDITSDecember 2018 - January 2020 (1 year and 2 months)Gentilly, France• Coordination of strategic projects: Vivatech, Les Européennes, Customer Excellence Award, Deployment of Ipsos' new positioning internally and externally...• Promotion of Ipsos' solutions and expertise internally and externally: LinkedIn campaigns, article writing, emailings, events, partnerships• Definition of the HR communication strategy: employer branding, onboarding of new employees• Development of communication tools: podcasts, videos, newsletters• Promotion of the Ipsos Foundation
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Education
- Master 2 CommunicationUniversité Sorbonne Nouvelle - Paris 32009Année de Master 1 : échange académique Hunter College, New York City, USA - Master of Fine Arts : Intergrated Media Art Sujet de mon mémoire de M1 : La Représentation des femmes dans les séries américaines post-féministes (mention très bien) Sujet de mon mémoire de M2 : La Représentation du Prom* dans la fiction américaine du 19e siècle (mention bien) . * bal de fin d'année
- Double licence Communication et LLCE Anglais (Langues, Littérature et Civilisations Étrangères)Université Lumière - Lyon 22006Année de licence : échange académique University of Pennsylvania, Philadelphie, USA - Bachelor in Communications
Certifications
- Master in CommunicationUniversity of Pennsylvania | Université Sorbonne Nouvelle2006