Freelancer profile translated to English.
Back to original languageAbout Laura
CMO | Marketing & Communication Manager with proven experience, I will leverage my expertise in brand strategy, digital marketing, and data management. Passionate about innovation & brand culture.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- GIBERTMarketing & Communication ManagerRETAIL (SMALL BUSINESS)January 2020 - Today (6 years and 7 months)Paris, FranceCREATION OF THE DEPARTMENT UPON MY ARRIVAL - no marketing department before January 2020BRAND STRATEGY• creation of the marketing & communication plan with omnichannel operations (stores, gibert.com, my selling app)• change management support• implementation and management of social media: development of the editorial strategy and national launch campaigns for social media implementation (handed over to two assistants in 2022)• implementation of 360 campaigns: awareness, acquisition, traffic• redesign of gibert.com (July 2024)• redesign of the gibert je vends application (July 2024)• business support• analysis of campaign & service performance• management of the annual budget• launch of new products (EcoLecture / Prix Bleus)• launch of new concept stores (Quinze Bis by Gibert; Gibert BD) with PR management, print and digital communication strategy• management of annual digital campaigns: products & services (awareness & acquisition)CRM & LOYALTY• creation and implementation of a new loyalty program: graphic charter, tone, materials (promotion and animation)• implementation of a CRM platform: tender management, creation of a specific strategy, implementation of workflows: drive-to-store & drive-to-web objectives• management of 4 people (2 assistants, 2 social media managers)
- RenaultDigital Strategy Consultant - PR & Media SpecialistAUTOMOBILEApril 2019 - January 2020 (9 months)Boulogne-Billancourt, FranceRENAULT - Media DepartmentIn charge of the media site, as a Keyrus Consultant (one-year assignment)• creation of thematic content (Renault Sports, motorshows, finance, products, innovation, ...)• complete rebranding of the media.grouperenault.com website: complete interface redesign with functional and technical specifications (UX / fluidity / features...)• publication schedule for content related to the needs of different product managers• monitoring and presentation of various website metrics: articles viewed, bounce rate, reading time, number of sessions... etcPress Department• management of various media sent to journalists: press releases & press kits,• management of emailing campaigns (PR)• implementation and monitoring of campaign statistics
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Education
- Master 2 - Digital Strategy, E-business & Social MediaÉcole Supérieure de Publicité - Paris2017
- Master 1 - Marketing & Communication InnovationsÉcole Supérieure de Publicité - Paris2016