Freelancer profile translated to English.

Description

Hello !

Strategic planner for 8 years, I combine analytical skills, synthesis skills, and sharp curiosity. Always on the lookout forTHE trendand **THE right insight**, I am committed to nurturing relevant and effective creative ideas.

I have worked with brands from a wide variety of sectors: e-commerce, food, alcohol, paramedical, banking, insurance, fashion, tourism, leisure, start-ups...

My experiencesin a creative agencyandclient-sidehave allowed me to develop comprehensive expertise:

Benchmarking studies & brand platforms
Creative brief and strategic copy writing
Organization of brainstorming sessions & workshops
Implementation of qualitative/quantitative studies
Trend monitoring & cultural analysis

I would be delighted to discuss your projects, your briefs, or your ideas with you! 😊

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Limoges (up to 10km), Paris (up to 10km)

Cdiscount
Strategic Planner
E-COMMERCE
November 2020 - Today (5 years and 7 months)
Bordeaux, France
I am a strategic planner within Cdiscount's Brand department, where I manage four main missions:

*Definition and deployment of the brand platform,ensuring its consistency over time and across all communications;

*Consumer listening and analysis,through qualitative and quantitative studies, in order to develop strategic recommendations for the different sections of the site (childcare, travel, sports, DIY, home, high-tech, etc.);

*Construction of strategic directionsand creative briefs to support the year's key commercial periods

*Animation of a weekly watch,on societal trends and the competitive environment, for internal teams.
Strategic Recommendation Targeting Strategic Watch Brand Platform Branding & Identity
Agence Pschhh
Strategic Planner
CONSULTING AND AUDITS
August 2017 - July 2020 (2 years and 11 months)
Paris, France
As the sole strategic planner in a 30-person agency, I was in charge of all the company's communication strategies. I therefore had the opportunity to work on numerous sectors (mass retail, alcohol, fashion, tourism, leisure...) and to develop several types of strategies (advertising, content marketing, influence, brand platform...). I participated in winning several structuring competitions for brands such as Perle de lait, Cuisinella, Brossard, Yop, Mylan, Veuve Clicquot...
Communication Strategy Needs Analysis Strategic Recommendation Strategic Watch Competitive Intelligence Customer Insight Creative Brief Targeting Trend Analysis Market Research Qualitative Studies Brainstorming Brief Taking Microsoft Powerpoint Workshop Presentation