Freelancer profile translated to English.
Back to original languageAbout Laura
🎯 Freelance consultant in marketing strategy, SEO & content.
My conviction: a marketing strategy can only be effective if it starts from reality - from the people we are trying to reach.
Before defining an action plan, I meet my clients' end customers, I talk with them to understand their needs, their obstacles, and their expectations. This field immersion allows me to:
▸ formulate accurate and embodied messages,
▸ build a truly relevant content strategy,
▸ and define meaningful performance indicators.
My expertise is structured around three pillars:
🧭 Marketing strategy & positioning – market analysis, persona study, definition of tone of voice and value proposition.
🔍 SEO & content – audit, semantic clustering, strategic writing and reporting.
📈 Growth & performance management – KPI definition, dashboards, and decision-oriented reporting.
After several years in strategic marketing, I now support startups, SMEs, and impact projects in laying solid foundations for their growth.
🌿 In parallel, I am preparing for the state diploma exam for mountaineering – Mountain Guide, and I am writing a newsletter on the links between ecology, mountains, and politics: passageslahaut.substack.com
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SIMONDSEO Web WriterSPORTSOctober 2025 - Today (8 months)Web article writing for Simond's website (Decathlon)Objective: SEO positioning on queries related to Simond's offer
- Maison de la Montagne PyrénéesSocial Media & CommunicationSPORTSSeptember 2025 - Today (9 months)Argelès-Gazost, FranceCommunication & Partnerships Project Manager
- Community management (Instagram & LinkedIn account management)
- Partnerships (institutions, press, influencers)
- Print advertising inserts
- Assistance with writing and formatting documents (activity reports, etc.)
- KomunikatuGrowth Marketing ManagerMEDICALMarch 2025 - Today (1 year and 3 months)Market analysis, marketing strategy & operational implementation for the launch of the startup Komunikatu, a SaaS software for speech therapists and healthcare professionals in managing patients with ASD (autism spectrum disorder) and oral and/or written language disorders.
- Market analysis: interviews with clients, understanding needs and potential obstacles
- Assistance in defining the business model (subscription type, pricing, depending on clients - institutional, private practice, or patient's family)
- SEO strategy & content writing
- Community Management: managing the schedule, writing and formatting visuals (in collaboration with a speech therapist)
- Content Marketing: managing the editorial calendar & writing content
- Marketing Reporting: monthly KPI tracking across the entire AARRR funnel and product statistics monitoring
- Product strategy assistance (UI/UX design, feature prioritization)
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Education
- 12-Week Growth Marketing Immersion, MarketingGrowth Tribe2022Immersion Growth Marketing | 12 Semaines, Marketing
- Master, Cultures and Web ProfessionsMaster Cultures et Métiers du Web (CMW)2017Master, Cultures et Métiers du Web