Freelancer profile translated to English.

Back to original language

Description

I support SMEs, VSEs, and ETIs in their marketing and e-commerce strategy.

Expertise: Brand identity, product launches, acquisition & growth strategy, CRM, marketing team management, etc.

🚀 +10 years of experience.

#StrategicMarketing #DigitalMarketing #CRM #Hubspot #PartTimeCMO

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Nantes (up to 50km)

Groupe K France (Kit Utilitaire, MyKitVan)
MARKETING & E-COMMERCE DIRECTOR
AUTOMOBILE
November 2023 - February 2026 (2 years and 3 months)
Les Sorinières, France
• - Member of the Executive Committee, in charge of Marketing/Communication & E-commerce strategy
• - Management, market research, brand strategy, innovation coordination, webmarketing, Hubspot CRM deployment…
CRM Webmarketing Strategy Digital Marketing Marketing Analytics Hubspot
Saga Cosmetics
COMMUNICATION & E-COMMERCE MANAGER
RETAIL (SMALL BUSINESS)
January 2022 - January 2023 (1 year)
Haute-Goulaine, France
• - Reporting to the management, in charge of communication management and e-commerce development
• - Team management, brand strategy, customer research & segmentation, webmarketing & CRM steering, franchise network animation…
E-commerce Strategy Webmarketing Strategy CRM Social Media Strategic Marketing
Groupe Sodebo
MEDIA, DIGITAL & CONSUMER SERVICES POLE MANAGER
AGRICULTURE
January 2012 - January 2021 (9 years)
Montaigu, 85600 Montaigu-Vendée, France
• - Reporting to the Brand & Products division, in charge of multi-channel communication, digital marketing, and consumer relations.
• - Cross-functional management of the pole (Customer Relations team, Social Media Manager, Digital Project Manager, Communication Officer…)
• - Active contribution to brand strategy definition and product launches
• - Member of the company's crisis unit.
Web Project Management Strategic Marketing Social Media Digital Marketing Marketing Analytics