About Laura
French
Native or bilingual
English
Fluent
Experience
- TEAM marketingPromotion AnalystSPORTSMay 2021 - October 2021 (5 months)Lucerne, SwitzerlandResponsible for coordinating media campaigns for UEFA partners (sponsors, licenses, media...) globally.- Media plan: defining objectives, targets, and platforms with partners and the UEFA media agency.- Content: recommending content optimizations for different platforms.- Project Management: defining and implementing work processes with the media agency to ensure campaign delivery.- Performance: monitoring media costs and KPIs to maximize performance.- Analysis: analyzing campaign statistics, creating reports for partners, strategic recommendations.
- StockProLead MarketingCIVIL ENGINEERINGJanuary 2021 - January 2023 (2 years and 1 month)Boulogne-Billancourt, FranceResponsible for the marketing strategy of a startup in greentech and construction:Strategy: building the marketing plan and associated budget, setting objectives, managing the budget, and monitoring KPIs.- Project Management: coordinating actions between partners (digital, creative, media, influencers agencies) and internal teams.- Writing: content writing (website pages, blog, newsletter, social media, app stores).- Acquisition and paid: planning, implementing, and optimizing media campaigns- Content: creating content for external communications.
- Buzz BrothersSocial Media ManagerSOCIAL NETWORKSNovember 2017 - January 2021 (3 years and 3 months)Carrouge, SwitzerlandDevelopment and implementation of social media communication strategies:- Strategic recommendations- Project Management- Writing- Publishing- Moderation- Media campaigns- Performance monitoring and reporting- Event coverage on social media
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Education
- Brand ManagerISCOM2015