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Laura BessugesLB

Laura Bessuges

Digital Marketing Strategist

€650/day
Morges, CH
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

Passionate about photos and words, I put my skills and aptitudes to the service of digital communication and marketing. Enthusiastic and invested, I am committed to supporting you in your projects through a personalized service aligned with your objectives. For several years, I have worked to optimize brands' digital strategies on social networks. I have worked in agencies and for clients, for small and large structures, and in various sectors. Over time, I have built a hybrid profile combining strategic, creative, and operational skills.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • TEAM marketing
    Promotion Analyst
    SPORTS
    May 2021 - October 2021 (5 months)
    Lucerne, Switzerland
    Responsible for coordinating media campaigns for UEFA partners (sponsors, licenses, media...) globally.
    - Media plan: defining objectives, targets, and platforms with partners and the UEFA media agency.
    - Content: recommending content optimizations for different platforms.
    - Project Management: defining and implementing work processes with the media agency to ensure campaign delivery.
    - Performance: monitoring media costs and KPIs to maximize performance.
    - Analysis: analyzing campaign statistics, creating reports for partners, strategic recommendations.
    Paid Media Facebook Ads Google Ads Youtube Ads Programmatic Twitter Ads Project Management
  • StockPro
    Lead Marketing
    CIVIL ENGINEERING
    January 2021 - January 2023 (2 years and 1 month)
    Boulogne-Billancourt, France
    Responsible for the marketing strategy of a startup in greentech and construction:
    Strategy: building the marketing plan and associated budget, setting objectives, managing the budget, and monitoring KPIs.
    - Project Management: coordinating actions between partners (digital, creative, media, influencers agencies) and internal teams.
    - Writing: content writing (website pages, blog, newsletter, social media, app stores).
    - Acquisition and paid: planning, implementing, and optimizing media campaigns
    - Content: creating content for external communications.
    Marketing Strategy Digital Marketing Growth Marketing Project Management Content Marketing Performance Indicators Budget Management
  • Buzz Brothers
    Social Media Manager
    SOCIAL NETWORKS
    November 2017 - January 2021 (3 years and 3 months)
    Carrouge, Switzerland
    Development and implementation of social media communication strategies:
    - Strategic recommendations
    - Project Management
    - Writing
    - Publishing
    - Moderation
    - Media campaigns
    - Performance monitoring and reporting
    - Event coverage on social media
    Instagram Instagram Marketing Facebook Facebook Marketing Social Media

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Education

  • Brand Manager
    ISCOM
    2015

Skill set (36)

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