Freelancer profile translated to English.
Back to original languageAbout Laura
I believe in the power of well-designed strategies to transform companies, generate value, and positively influence their reputation. With a master's degree in Communication & Advertising, I have over 10 years of experience in agencies, first in Advertising, then in Media Relations.
I support brands on strategic issues ranging from reputation to executive communication.
MY MANTRA
“Give voice, create impact.”
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Monet | Groupe CEETADELConsulting DirectorJanuary 2024 - Today (2 years and 5 months)- Development of the "Leader Advocacy" business unit: elaboration and implementation of the unit's strategy.- Structuring of the offering and teams: design of a tailor-made offering and assembly of a specialized team to meet the specific expectations of executives, executive committees, and communication departments.- Creation of tailor-made tools: development of strategic and operational solutions, including innovative AI tools related to expertise, to enhance client impact and performance.- Strategic consulting: personalized support for executives in their communication and leadership challenges, aligning strategy and execution.- Management: supervision of team members to foster a culture of development and cohesion and ensure client satisfaction.
- Monet | Groupe CEETADELAccount Director | 360° | Corporate CommunicationMarch 2021 - December 2023 (2 years and 9 months)- Strategic consulting: assisting clients in defining their communication challenges, with high-value recommendations aligned with their objectives.- Management and collaboration: supervising and supporting a team of consultants (seniors, juniors, interns) while fostering cross-functional collaboration between different business units.- Campaign management: ensuring the performance and quality of deliverables, while focusing on client satisfaction and project profitability.- Business development: identifying new opportunities, managing tenders, and contributing to the agency's growth.
- FreelanceLecturerJanuary 2013 - January 2021 (8 years)Le Paris - Bordeaux, Aubervilliers, FranceEFAP, ISEG, ECV- Social media strategy, MBA Digital Marketing & Business and EFAP 2- Personal Branding, EFAP 1- eReputation, MBA Communication and Event Marketing- Coaching/Jury #DigitalBattle- Recruitment Jury
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Education
- Bachelor's Degree in Information and Communication SciencesUniversity of Bordeaux Montaigne2009
- Master's Degree in Communication & MarketingINSEEC Bordeaux2010