Freelancer profile translated to English.
Back to original languageAbout Laura
🙋🏻♀️Passionate Digital Marketing Entrepreneurand former CRM manager for clients (ASICS, Durance, SNCF, Eurostar, Huttopia, OUIGO, Lentilles moins cheres...) I now support you in your strategy as a freelancer.
My missions:
🏅Help youactivate and retainyour customers by sending them theright messages at the right timesvia **emails, push notifications, and SMS/WhatsApp**.
🏅Help you **acquire new customers and collect new opt-ins**.
Some examples of services I can provide for you:
CRM
✅ CRM, Email Marketing, Automation Account Audit
✅ Definition of your CRM strategy, tool selection and implementation, configuration and customization
✅ Implementation of automated CRM journeys and relational campaigns via email, push, and SMS
✅ Creation of designs and content
✅ Reworking opt-in strategies
✅ CRM, Email / Push / SMS Marketing, Automation Account Audit
✅ Beginner, advanced, or administrator training on all these topics
Acquisition:
✅ Proposal and implementation of opt-in collection mechanics
✅ Meta form
✅ Social Ads (Instagram and Facebook)
I am used to working on diverse projects and speaking publicly (webinars, conferences, training...), I adapt easily to projects and know how to integrate into teams to ensure mission success in aserious, efficient, and friendlyatmosphere.
Let's discuss it directly if my standard daily rate is too high for your budget.
Standard daily rates range from €500 to €700 excluding tax, depending on the complexity of the interventions.
Looking forward to connecting,
English
Native or bilingual
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 50km)
Experience
- AsicsFreelance Digital MarketingSPORTSMarch 2024 - October 2024 (7 months)Paris, France
- Manages the editorial and automated calendar to increase customer retention
- Integration of campaigns and creation of targeting
- Content writing and visual proposals
- Analysis of campaign performance to optimize actions, recommend campaigns, and maximize ROI
- SNCF VoyageursCRM ManagerTRANSPORTATIONJune 2022 - Today (4 years)Paris, France
- Responsible for the development and execution of the omnichannel CRM strategy:
+37% revenue vs 2024 target+10% profitability in 2024- KPI analysis to optimize actions and maximize ROI
- Lead for synergy meetings with other OUIGO business unit departments
- Guardian of database quality and growth: management of collection operations
+34% opt-ins in 2024- Implementation of innovation projects (Notify, SEEN, Actionable, AI targeting integration...)
- Responsible for technical evolutions with OUIGO IT department
- Lead for customer studies related to CRM
- Management of 2 people and supervision of the Numberly agency (4 people).
- Acquisition: Lead on certain campaigns to provide 360° management for high-potential campaigns in 2025 (Social, RTB, affiliation)
- HUTTOPIA TRAVELCRM ManagerHOSPITALITYJanuary 2019 - December 2022 (3 years and 11 months)Lyon, France
- Creation and management of the CRM department (Management of a team of two people.)
- Responsible for the development of the CRM strategy, roadmap, and campaign execution.
+11% revenue from opt-ins in 2021- Responsible for data flow to/from the CRM tool
- Creation and management of a loyalty program: Huttopia Explorer
16.5% of customers became members, representing 31.6% of revenue+4.85% satisfaction among members- Overhaul of Huttopia group brand opt-ins
Reviews
Recommendations
MG
FU
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Marketing EngineeringIAE de Grenoble2015
- Digital DesignPutney School London2016