Laura B.

Design of digital and print communication materials, creation of sales brochures, and design of print and digital mock-ups. Creation of illustrations, infographics, educational timelines, and illustrated maps, intended to enhance editorial content and for educational and tourist purposes. Development of POS materials and sales tools for in-store retail spaces, as well as signage for trade shows, ensuring graphic consistency, readability, and visual impact in various dissemination contexts.

Design of the characters Zack (Kids and Teens versions) and Marty, along with their worlds and adventures, for a collection of tourist guides aimed at children and adolescents. Development of a graphic language suitable for different young audiences, combining readability, storytelling, and a playful dimension. Participation as an illustrator in trade shows and public events alongside the editorial team, contributing to the presentation of the books and the promotion of the collection to visitors and partners. Leading book signing sessions and creating live drawings during events, fostering interaction with the public and direct embodiment of the characters' universe.

Design of digital and print communication tools. Creation of visual identities, sales brochure mock-ups, and marketing materials adapted to the objectives of each campaign. Development of consistent graphic systems for multi-channel applications. Production of signage and promotional items, ensuring readability, visual impact, and overall brand consistency.