Freelancer profile translated to English.
Back to original languageAbout Laura
Hello, my name is Laura.
Below is a summary of my profile, which I would be delighted to complete.
My skills and professions:
Digital marketing and responsible communication / CSR with:
2 degrees in History and Economics
1 Specialized Master's in Marketing and Business Strategy (Fashion and Luxury sectors) - Inseec
1 Master's in Sustainable Development and Organizations - Paris Dauphine University
2 positions held as Senior Marketing Project Manager -
Galeries Lafayette Group & Union des Marques
CSR Missions carried out:
Responsible communication strategy - marketing strategy and impacts
Writing storytelling and brand content
Facilitating working groups between communication, marketing, and CSR departments
Assisting in the development of voluntary commitments
Internal change management
Monitoring regulations
Responsible event management
Digital Marketing Missions carried out:
Managing e-commerce activity, commercial animation strategy
On-site optimization: redesign, UX analysis, SEO-SEA strategy, omnichannel solutions deployment, e-merchandising
Brand content strategy and creation with social media management
CRM & emailing
My way of working:
1. Listening to your challenges and expectations
2. Analyzing needs and actions to be taken
3. Planning and scoping projects
4. Execution and achievement of set objectives
Soft skills: cheerful, dynamic, good listener, attention to detail, flexible, organized, rigorous, entrepreneurial spirit
Agile work methodology with tools such as: Jira, Canva, Trello, Google Analytics & co.
Committed to responsible entrepreneurship, I focus on projects with a positive impact based on environmental and/or social indicators.
Looking forward to discovering your story and projects to contribute to the development of your activities.
Sincerely,
Laura Azoulay
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Union des marquesSenior Marketing Project ManagerCIVIC AND SOCIAL ORGANIZATIONSApril 2022 - Today (4 years and 2 months)Reporting to the Brands and Impacts and Digital Performance departmentsObjective: To help brands better understand and anticipate the evolutions that their responsible communication must integrateMissions:- Assisting members in implementing responsible communication- Developing projects (FAIRe programs, Media Smart...)- Facilitating communities and organizing exchange forums between members, responsible communication specialists, companies, service providers, and experts (meetings, working groups, events, training)- Producing content (professional deliverables for members, website, emailing...)- Monitoring marketing, CSR, digital, and responsible communication topics by constantly observing tools, practices, and trends
- Entreprises pour l'Environnement (EpE)Office ManagementENVIRONMENTALMarch 2020 - May 2022 (2 years and 2 months)Orchestrator of association lifeEvent management (physical, virtual, hybrid)Digital expertise and CSR communicationProspecting and member relationsGeneral affairs managerMissions reporting to the General Delegate
- Groupe Galeries LafayetteE-commerce Project Manager and Group CSR ReferentRETAIL (SMALL BUSINESS)January 2017 - September 2020 (3 years and 8 months)CSR project managementScoping and management for the creation of the watchmaking branch CSR roadmapPromoting a sustainable development culture and initiating change dynamicsDeployment of the internal GO FOR GOOD systemGroup referent and contact person for all CSR issues within the watchmaking branchParticipation in communication events on Group commitmentsProject management - customer experience optimizationScoping and management for the creation of the RSE roadmap for the watchmaking branchPromotion of sustainable development culture and initiation of change dynamicsDeployment of the internal GO FOR GOOD systemGroup referent and contact person for all CSR issues within the watchmaking branchParticipation in communication events on Group commitmentsProject management - customer experience optimizationScoping and management of project roadmapsDefining needs and writing specificationsScoping and functional testing of all project phasesProject piloting, coordination, and monitoring in collaboration with internal and external teamsAdherence to schedules and deliverable qualityManagement of cross-functional projects, communication, and change managementPerformance managementAnalysis and reporting of key performance indicatorsCompetitive intelligence and recommendations on developmentsStrategy and planning of commercial animation campaignsCo-creation of the PAC adapted to e-stores with an omnichannel visionDevelopment of online initiatives and deployment in accordance with the calendarOffer management and personalized e-merchandising developmentManagement of one person
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Education
- Master in Sustainable Development and Organizations, Sustainable Development - CSRParis Dauphine University2020Master Développement durable et Organisations, Développement Durable - RSE
- MSc Fashion Marketing & Brand design StrategiesINSEEC2015Msc Fashion Marketing & Brand design Strategies