Freelancer profile translated to English.
Back to original languageAbout Laura
Hello !
My name is Laura and I work in digital marketing. To put it simply, I help you develop your online visibility and achieve your goals.
Having been in this field for almost 10 years, I have worked with various sectors, all as interesting as each other (fashion, decoration, real estate, health & well-being, entrepreneurship, retail, HR...).
I have therefore decided to launch my own business and support you in your project.
See you soon!
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- TwininProject ManagerMarch 2023 - Today (3 years and 3 months)ALLinOne - Intelligent Multidiffusion of your job offers!Connect all your platforms to ALLinOne and let our algorithm broadcast your offers effortlessly on the most effective media.
- TwininData ManagerSeptember 2021 - March 2023 (1 year and 6 months)Visit Twinin.fr+ Daily management, monitoring, and animation of data/media teams to achieve the set performance on the agency's various client accounts.+ Programmatic campaign management+ Sourcing automation+ Media strategy design+ Management of budget allocation between advertising spaces and platforms+ Monitoring of campaign launches and daily optimization+ Proficiency in tracking tools+ Analysis of campaign KPIs to identify best performances: CPC, CTR, CPA, ROI+ Analysis of different user journeys+ Implementation of reporting dashboards for activity monitoring+ Setup of Google, Facebook, Twitter, Microsoft campaigns... (Sea, Sma, Smo...)+ Technological watchTools used: Job Boards, Google Ads, Analytics, HotJar, Data Studio, Photoshop, Verizon, Appcast.
- TwininData TraderHUMAN RESOURCESSeptember 2019 - August 2021 (2 years)Aix-en-Provence, FranceTwinin is an HR marketing agency with 15 employees, true partners to HR Directors in their human capital strategies.As the only agency offering a performance-based sourcing and remuneration model, Twinin provides concepts and real diffusion innovations that allow its clients to reach all their recruitment targets.To learn more, visit Twinin.fr+ Programmatic campaign management+ Media trading strategy design+ Management of budget allocation between chosen advertising spaces+ Monitoring of campaign launches and daily optimization+ Proficiency in tracking and retargeting tools+ Analysis of campaign KPIs to identify best performances: CTR, CPA, ROI+ Analysis of different user journeys+ Implementation of reporting dashboards for activity monitoring+ Technological watchTools used: Job Boards, Google Ads, Analytics, HotJar, Data Studio, Photoshop
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Education
- Master Manager in Integrated Marketing and CommunicationEsupcom2016
- Bachelor in Event and Cultural Project Management - Graphic Designer OptionEsupcom2014
Certifications
- Professional Scrum Product OwnerScrum.org
- Google Analytics Individual QualificationGoogle