Freelancer profile translated to English.
Back to original languageAbout Laura
Freelance Art Director for 8 years, I support advertising agencies as a 360° creative, from conception to storytelling, through content creation. I imagine agile and coherent campaigns, driven by strong ideas and impactful visuals.
My career has led me to work for major brands in the sports, luxury, and beauty sectors. Notably, I executed the Roland-Garros 2025 campaign, designed product and athlete campaigns for Adidas and Toyota during the Paris 2024 Olympic Games, and collaborated on luxury and beauty accounts such as Givenchy and Yves Saint Laurent. Most of these projects were won through tenders, a format I particularly appreciate for the creative demands it involves.
Curious and motivated by challenges, I enjoy exploring new references and infusing each project with strong and contemporary inspirations.
I would be delighted to put my universe and experience at the service of your team and discuss this with you.
You can discover my work on helauyou.com
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 20km)
Experience
- WILLE BEAMENArt DirectorSPORTSAugust 2022 - October 2025 (3 years and 2 months)Paris, FranceWillie Beamen agency is an advertising agency specializing in sports. As a 360° creative, I imagined agile and coherent campaigns, driven by strong ideas and impactful visuals. I notably executed the Roland-Garros 2025 campaign, a BNP Paribas x Roland Garros web series, and designed product and athlete campaigns for Adidas and Toyota during the Paris 2024 Olympic Games. Projects won through tenders, a format I particularly appreciate for the creative demands it involves.My main responsibilities were:- Conception & art direction during tenders- Execution of 360° campaigns- Creation of digital assets & content- Pre-production & production monitoring & post-production- Creative team management
- HELMUT AGENCYArt DirectorLUXURY GOODSSeptember 2021 - November 2021 (2 months)Paris, FranceHelmut Angecy agency is an advertising agency specializing in luxury and beauty. It has a highly developed and recognized digital expertise. I notably collaborated on luxury and beauty accounts such as Givenchy Beauté, Yves Saint Laurent Beauté, ALL.My main responsibilities were:- Conception & art direction during tenders- Execution of digital campaigns- Creation of digital assets & content- Pre-production & production monitoring & post-production
- HELMUT AGENCY x PRODUCTIONArt DirectorLUXURY GOODSFebruary 2021 - June 2021 (4 months)Paris, FranceHelmut Agency is an advertising agency specializing in luxury and beauty. It has a highly developed and recognized digital expertise with integrated production. I notably collaborated on luxury and beauty accounts such as Givenchy Beauté, Diesel Fragrances, Yves Saint Laurent Beauté.My main responsibilities were:- Conception & art direction during tenders- Execution of digital campaigns- Creation of digital assets & content- Pre-production & production monitoring & post-production
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Education
- Master 2 (M2), AdvertisingECV - École de Communication Visuelle2018Master 2 (M2), Publicité