Freelancer profile translated to English.

Description

Looking to elevate your brand's visual identity or need a senior strategic boost for your agency?

I'm Laura Arias, a senior graphic designer specializing in branding, campaigns, digital, and editorial design. I help brands, creative studios, and advertising agencies connect with their audience through conceptual, clean, polished design with meticulous attention to detail. I bring a comprehensive vision that combines advertising strategy with high-level visual execution.

What can I bring to your team or project?

Branding & Corporate Identity: Creation, restyling, and evolution of brands with purpose.
Editorial Design & Packaging: Curated catalogs, corporate reports, and packaging lines.
Campaigns & Digital Design: Creatives for web environments, social media, strategic visual content, and high-converting advertising pieces (Ads).

My track record speaks for itself:

Over 5 years as a freelance designer collaborating with demanding sectors: healthcare, cosmetics, fashion, lifestyle, and corporate.
3 years as Head of the Graphic Design Department at the international firm Pili Carrera, leading the visual identity for collections, campaigns, catalogs, and digital channels.
Graduated in Advertising and Public Relations, enabling me to design not only with impeccable aesthetic judgment but also to achieve business objectives.

Expert command of Adobe Suite (Photoshop, Illustrator, InDesign), Figma, and agile methodologies, with active integration of generative AI tools for visual conceptualization and process optimization.

📍 Based in Galicia, I work 100% remotely as a design partner for agencies, brands, and studios throughout Spain, providing the same closeness, agility, and commitment as an on-site professional.

Let's talk about your next project!

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Laura Arias Studio
Freelance Senior Graphic Designer (2019 - Present)
January 2020 - Today (6 years and 7 months)
Pontevedra, Spain
Art direction and graphic design for direct clients and advertising agencies. Specialized in branding, visual identity, web design, editorial, and digital content creation. Close collaboration with the health, cosmetics, fashion, restaurant, and corporate sectors. For more about my work:
Art Direction Graphic Arts Editorial Design Branding & Identity Social Media Design
Salitre restaurant
Graphic Designer
November 2019 - January 2020 (2 months)
Oxford, UK
Design of the brand identity for Salitre restaurant. Creation of the logo and Corporate Identity Manual.
PILI CARRERA S.A.
Head of the Graphic Design Department - Pili Carrera (2016 - 2019)
August 2016 - May 2019 (2 years and 9 months)
Mos, Pontevedra, Spain
Coordination and design of all the company's visual communication internationally. Art direction for photo campaigns, editorial design of seasonal catalogs, packaging design, point-of-sale materials (retail), and visual conceptualization for the online store and digital channels.
Editorial Design Art Direction Digital Marketing Digital Printing Graphic Arts