Freelancer profile translated to English.
Back to original languageAbout Laura
Looking to boost your B2B prospecting, structure your sales team, or optimize your CRM? I will support you at every step to transform your ambitions into concrete results.
What I offer:
- Atailor-made prospecting strategy(outbound / key accounts / ABM)
- Theimplementation of high-performance processes(pipeline, segmentation, scoring)
- CRM optimization for clear visibility and rigorous follow-up
- Recruitment and onboarding of your SDRs/BDRs, with proven skill tests
- Creation of a motivating and structured framework, with gamification, rituals, and incentives.
My added value?
A pragmatic, hands-on, and data-driven approach. I have built and managed SDR/BDR teams from scratch, implemented sales strategies in startup environments, structured conversion funnels, and optimized CRM tools for performance. I can work on aone-off missionor provideongoing support(interim management).
🎯You are:
- A CEO or Head of Sales looking to structure or boost their prospecting efforts
- A training organization or company seeking sales support
- A startup in an acceleration phase wanting an effective Sales team from the outset.
📁Deliverables:prospecting strategy, playbook, operational CRM, recruitment grid, individual or group coaching, custom reporting.
Together, let's build a solid, sustainable, and human-centric sales machine.
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- HubloTeam Lead Sales Development RepresentativeJuly 2023 - February 2025 (1 year and 7 months)Paris, France🎯SDR / BDR Team:100% Prospecting (80% outbound / 20% inbound)Generation of qualified appointments for Account Executive and Account Manager teams.Creation and implementation of the SDR / BDR team👥Management:6 SDRs / BDRs (CDI and Freelance) and 2 apprentices.Daily supervision of SDR/BDR teams, team motivation, objective setting, challenges, and skills development support.🚀Recruitment and onboarding:Job description, Managing Interview, Skill test / Onboarding⚙️Sales Process Optimization:Implementation of Hubspot processes > improved operational efficiency and precise data collection to adjust our actions in real-time.📊Sales Funnel Management:Piloting and optimization of prospect and client pipelines, management of opportunity attribution, and proactive identification of growth levers.🦸♀️Prospecting Strategies:Targeted prospecting strategies for private and public key accounts, mapping.🤝Collaboration with Sales, RevOps, Marketing, HR teams.
- HubloSales Development RepresentativeApril 2022 - July 2023 (1 year and 3 months)Paris, France- +1300 meetings booked- 80% Outbound- Onboarding and training of new SDRs- Recruitment and management of 2 interns- Implementation of SDR team motivation activities
- SidexaInside SalesOctober 2019 - September 2021 (1 year and 11 months)Los Lagos Region, AR, ChileGlobal leader in automotive quoting SaaS solutions (after-sales: Garages, Adjusters & Insurers)🎯 Customer Management and RetentionRemote sales development to optimize commercial performance.Launch of a dedicated customer retention website, in collaboration with the Rhinos Group.Promoting products to users to stimulate their consumption.📊 Cancellation Analysis and ManagementImplementation of targeted actions to retain at-risk customers.Negotiation and renewal of contracts following cancellation requests.🤝 Collaboration with Field TeamsLead identification and generation to support field sales representatives.
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Education
- Bachelor's degreeEGC Normandie2017Bachelor's degree
- Baccalaureate, Management and Business TechnologiesArcisse de Caumont2014Baccalauréat, Sciences et Technologies du Management et de la Gestion