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Latifa F.LF

Latifa F.

Digital Marketing & Business Consultant | SEO-SEM

€390/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Latifa

Digital marketing consultant | SMEs | Acquisition, Social Media & Web Writing Strategy

Do you need adigital or virtual assistant**? With **3 years of experience in digital marketing at Renault and EDF. I specialize in WordPress SEO, Community Management, and Web Writing.I will help youattract more clients and optimize your online presence.

Social Media & Community Management

  • Management and animation of communities on Instagram, LinkedIn, TikTok, and Facebook
  • Creation of engaging content: posts, stories, reels, newsletters
  • Implementation of engagement strategies to build audience loyalty

Acquisition & Growth Hacking

  • Design and management of targeted advertising campaigns: Meta Ads, Google Ads
  • Conversion funnel optimization and A/B testing
  • Automation of prospecting processes via LinkedIn, email marketing, and CRM

SEO & Content Marketing

  • Writing SEO-optimized content (articles, product sheets, landing pages)
  • Development of semantic coconuts and netlinking strategies
  • Performance audits with tools like Google Analytics, Google Search Console

E-commerce & Webmarketing

  • Optimization of product sheets and UX writing
  • Creation and management of showcase and E-commerce sites on WordPress, Elementor, Shopify, and Adobe Experience Manager

Why Work With Me?

  • **Proven Expertise**: I have supported major accounts like Renault, EDF, and Parole de Mamans.
  • **360° Strategy**: Specializing in SEO, client acquisition, social media, and content marketing, I boost your visibility and optimize your conversions.
  • **Trainer & Educator**: As a digital marketing trainer, I teach Bac+3 students in business schools, allowing me to smoothly transfer my knowledge.
  • **Multilingual (FR, EN, AR, ES)**: Ideal for international projects, I adapt naturally.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Arabic

    Native or bilingual

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Renault Groupe
    Digital Project Manager Consultant
    AUTOMOBILE
    November 2023 - June 2024 (7 months)
    Le Plessis-Robinson, France
    • Website maintenance, including updating content and product pages with the Content team
    • Deployment of back-office evolutions (CMS): AEM
    • SEO strategy management with an external agency
    • Performance (KPI) monitoring and management with Google Analytics
    Email Marketing SEO KPI Monitoring Newsletter Design Newsletter Writing Adobe Experience Manager (AEM) Website Management
  • esmc business school
    Content Marketing Lecturer
    EDUCATION AND E-LEARNING
    September 2024 - January 2025 (4 months)
    • Design and delivery of marketing educational modules for Bac+3 students
    • Supervision and evaluation of student projects
    • Active participation in internal school meetings
    • Interactive classes and workshops, focusing on marketing,
    • communication, and digital strategy
  • EDF
    Communication Operations
    ENERGY AND UTILITIES
    November 2022 - September 2023 (10 months)
    Paris, France
    • Management of two internal communities
    • Content publication on the intranet
    • Newsletter distribution
    • Basic video editing
    Web Integration HTML5 Adobe Premiere Pro Emailing mass marketing Communication Strategy Community Management

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Education

  • Master 2: Digital Strategy and Start-up Management
    Digital College
    2023
    - Développement de sites web en groupe - Participation à des workshops et des séances de brainstorming pour élaborer des stratégies de marketing digital éfficaces - Création d'un site E-Commerce sur WordPress dans le cadre d'un projet concret
  • Master 1: Digital Communication and Marketing
    Digital College
    2022
    - Création de sites vitrines - Workshops : travailler le personal branding d’un humouriste. - Faire la stratégie éditoriale d’une marque de bijoux. - Lancement d’une application concept sur les produits de cosmétiques bio.

Certifications

Skill set

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