About Latifa
Digital marketing consultant | SMEs | Acquisition, Social Media & Web Writing Strategy
Social Media & Community Management
- Management and animation of communities on Instagram, LinkedIn, TikTok, and Facebook
- Creation of engaging content: posts, stories, reels, newsletters
- Implementation of engagement strategies to build audience loyalty
Acquisition & Growth Hacking
- Design and management of targeted advertising campaigns: Meta Ads, Google Ads
- Conversion funnel optimization and A/B testing
- Automation of prospecting processes via LinkedIn, email marketing, and CRM
SEO & Content Marketing
- Writing SEO-optimized content (articles, product sheets, landing pages)
- Development of semantic coconuts and netlinking strategies
- Performance audits with tools like Google Analytics, Google Search Console
E-commerce & Webmarketing
- Optimization of product sheets and UX writing
- Creation and management of showcase and E-commerce sites on WordPress, Elementor, Shopify, and Adobe Experience Manager
Why Work With Me?
- **Proven Expertise**: I have supported major accounts like Renault, EDF, and Parole de Mamans.
- **360° Strategy**: Specializing in SEO, client acquisition, social media, and content marketing, I boost your visibility and optimize your conversions.
- **Trainer & Educator**: As a digital marketing trainer, I teach Bac+3 students in business schools, allowing me to smoothly transfer my knowledge.
- **Multilingual (FR, EN, AR, ES)**: Ideal for international projects, I adapt naturally.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Basic
Experience
- Renault GroupeDigital Project Manager ConsultantAUTOMOBILENovember 2023 - June 2024 (7 months)Le Plessis-Robinson, France
- Website maintenance, including updating content and product pages with the Content team
- Deployment of back-office evolutions (CMS): AEM
- SEO strategy management with an external agency
- Performance (KPI) monitoring and management with Google Analytics
- esmc business schoolContent Marketing LecturerEDUCATION AND E-LEARNINGSeptember 2024 - January 2025 (4 months)
- Design and delivery of marketing educational modules for Bac+3 students
- Supervision and evaluation of student projects
- Active participation in internal school meetings
- Interactive classes and workshops, focusing on marketing,
- communication, and digital strategy
- EDFCommunication OperationsENERGY AND UTILITIESNovember 2022 - September 2023 (10 months)Paris, France
- Management of two internal communities
- Content publication on the intranet
- Newsletter distribution
- Basic video editing
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Education
- Master 2: Digital Strategy and Start-up ManagementDigital College2023- Développement de sites web en groupe - Participation à des workshops et des séances de brainstorming pour élaborer des stratégies de marketing digital éfficaces - Création d'un site E-Commerce sur WordPress dans le cadre d'un projet concret
- Master 1: Digital Communication and MarketingDigital College2022- Création de sites vitrines - Workshops : travailler le personal branding d’un humouriste. - Faire la stratégie éditoriale d’une marque de bijoux. - Lancement d’une application concept sur les produits de cosmétiques bio.
Certifications
- Implementing a B2B Digital Marketing StrategyLinkedIn Learning2022