About Latifa
Arabic
Native or bilingual
English
Conversational
Experience
- WimoovActivity Manager - Departments: 31, 32, 65CIVIC AND SOCIAL ORGANIZATIONSMay 2022 - April 2024 (1 year and 11 months)Tarbes, FranceManagement and development of actions across several departments, in a partnership and multi-stakeholder environment.Management of multidisciplinary teams, activity organization, and operational monitoring of support systems: defining objectives, monitoring indicators, coordinating actions, and implementing continuous improvement approaches, with a focus on quality and social impact.Development and facilitation of institutional and territorial partnerships (communities, state services, integration structures, associative and economic actors).Intervention in the analysis of complex situations, decision-making, and resolution of individual or organizational issues, with a strong focus on framework, ethics, and the human dimension.Activity reporting, indicator monitoring, and contribution to assessments and management tools.
- BGE Sud-OuestConsultant in Business Creation and TakeoverCIVIC AND SOCIAL ORGANIZATIONSFebruary 2020 - February 2022 (2 years)Tarbes, FranceSupport for project leaders and entrepreneurs in the phases of creation, takeover, and business development, with the aim of securing projects and ensuring their sustainability (artisans, shopkeepers, liberal professions).Analysis and structuring of projects: economic model, financial viability, risk identification, and definition of action plans. Support in reading and understanding financial elements (forecasts, income statements, balance sheets) to aid decision-making and business management.Collaboration with the entrepreneurship ecosystem for project leader guidance and mobilization of appropriate resources.Facilitation of group workshops and training sessions aimed at developing entrepreneurial skills and creator autonomy (Marketing and Web Marketing).
- Rives&EauxMarketing ManagerNovember 2016 - December 2019 (3 years and 1 month)Tarbes, FranceAt Rives & Eaux, I held a cross-functional role combining marketing, customer relations, and project owner assistance (AMOA) responsibilities, in a technical and multi-stakeholder environment.I was involved in analyzing business needs and customer usage to structure projects aimed at improving services, internal processes, and customer relations. In this capacity, I acted as an interface between operational teams, users, and technical providers, translating functional requirements into operational solutions.My responsibilities included project management, drafting specifications and functional requirements, participating in testing and validation phases, and monitoring deployments. I also contributed to the implementation of management tools, reporting, and performance indicators.On the marketing front, I participated in defining and promoting offers, communication with clients and partners, and improving customer journeys. This role allowed me to develop a strong capacity for analysis, coordination, and change management in demanding and structured contexts.This experience strengthened my ability to work on complex projects, reconcile technical, economic, and human challenges, and provide reliable and sustainable solutions for service quality and customer satisfaction.
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Education
- MASTERII|MANAGEMENTOPTIONETUDESDEMARCHESETPRISEDEUNIVERSITÉD'ALGER2002/2003.MASTERII|MANAGEMENTOPTIONETUDESDEMARCHESETPRISEDE