Freelancer profile translated to English.

Description

- Do not just settle for 2 or 3 SEO tags or create a few ads, but always be business-oriented thanks to strong expertise in data analytics,

- A believer in trial and error and data analysis to always meet or exceed objectives with 12 years of expertise in agencies, start-ups, or media

- Accompanying change to integrate (digital) marketing into every department (Content, Sales, Commercial, Developers, Management...)

In a nutshell, my vision of data and digital marketing - Growth hacking and particularly natural referencing (SEO), social media Ads (SMA including Facebook and Twitter Ads) and SEA (Google and YouTube Ads).

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Les Echos-Parisiens (2050NOW)
Audience Manager
PRESS AND MEDIA
May 2024 - November 2024 (7 months)
Paris, France
- Implementation of audience monitoring (data marketing)
- Audience recommendations to Content for social media and website
- Recommendations and implementation of marketing recommendations (SEO, trends, partnerships, social Ads, ...)
Konbini
Audience Manager
PRESS AND MEDIA
March 2022 - July 2024 (2 years and 4 months)
Paris, France
- Organic audience (SEO, social media, partnerships...) - website and videos (Instagram, Tiktok, Youtube, Snapchat, Facebook, Twitch...)
- Paid audience (social media ads, Google ads, Bing Ads...)
- Data (Google Analytics, Piano, Social Media Analytics, dashboards, internal tools, data engineer management...)
- Lead acquisition (newsletters, contests, account creation...)
- Team Management
jeune afrique media group
Digital Marketing Manager - Growth Hacking - SEO
PRESS AND MEDIA
January 2015 - Today (11 years and 6 months)
Paris, France
- Technical SEO (Botify), editorial (support for various content teams, Ahrefs and SemRush), analytics (Datastudio, GSC), internal training and education
- Growth Hacking: audience acquisition strategy (e-marketing) and subscriber acquisition (e-commerce): 5 million visits per month
• Operational management of digital marketing: SEO, SEA, social media (2.5M fans, 3M followers), Social Ads, emailing, automation...
• Launch of digital products (events, media, job boards...)
• Mobile and application marketing (300,000 downloads)
• Analytics (Tracking, Google Analytics, Firebase, DataStudio reports, studies, reporting, reviews)
• Martech: redesign or launch of marketing features & websites or optimization of customer journeys in direct collaboration with technical teams
SEO Social Media E-commerce Web Analytics Brand Content