About Lasse
Lasse Mäkelä is a high-impact executive with over 25 years of leadership experience across fintech, investment banking, and corporate strategy. He is renowned for founding and scaling Europe’s first regulated equity crowdfunding platform, Invesdor, which facilitated over €500M in funding and expanded into six markets. Currently serving as Chief Strategy and Investor Relations Officer at Multitude AG, a Frankfurt-listed fintech bank, Lasse has redefined the company’s equity story, tripled its share price, and led strategic acquisitions across Europe.
A visionary strategist and M&A expert, Lasse has executed 30+ deals annually at KONE, structured IPOs and capital raises at Merrill Lynch and ICECAPITAL, and driven operational scale-ups at Consti Group. His strengths lie in investor relations, capital markets, cross-border growth, and building compelling business narratives. Passionate about efficiency and innovation, Lasse blends entrepreneurial flair with sharp financial acumen, creating lasting value for stakeholders.
Educated at Bayes Business School, Wharton, and Aalto University (EMBA), Lasse is fluent in four languages and holds a Swiss B-permit. He thrives in dynamic, international environments and is especially interested in growth company leadership, strategic finance, and emerging technologies like AI for SME funding.
Finnish
Native or bilingual
French
Fluent
Swedish
Fluent
English
Native or bilingual
German
Basic
Can work on-site
Zug (up to 50km)
Experience
- MULTITUDE AGChief Strategy & Investor Relations OfficerDecember 2021 - Today (4 years and 6 months)Zug, SwitzerlandHired to launch new M&A strategy and strengthen investor relations for Frankfurt-listed digital bank. Mandated to establish robust acquisition processes and revitalise the company's equity story and communications, serving as the public face to investors and spearheading a unifying 'Growth Platform' strategy to clarify the multi-brand business structure.• Tripled share price and doubled trading volumes. Redefined the company's equity story, enhancing clarity and investor confidence through data-driven presentations and direct engagement.• Strengthened market perception and brand awareness. Transformed visibility, spearheading a zero-cost digital visibility initiative that boosted investor confidence via 10+ annual investor roadshows and proactive digital branding that increased social media engagement 30x.• Evolved and implemented company-wide acquisition strategy. Aligned acquisitions with corporate growth objectives, embedding a structured M&A framework into Capital Market Day presentations, investor reports and executive decision-making frameworks.• Upgraded acquisition due diligence best practices. Improved compliance, efficiency and risk mitigation via creation and launch of standardised evaluation framework for Finance, Legal, Business, HR and Technology teams.• Minimised operational inefficiencies. Created scalable structure, overcoming internal misalignment to unify four brands, a regulated bank subsidiary and three business units, spanning 16 countries and 40 nationalities.• Mitigated acquisition risk. Built structured due diligence and post-merger integration model that reduced risk, ensured smooth transitions and aligned cultural and operational priorities across multiple jurisdictions.• Optimised and elevated brand consistency. Fortified investor confidence through unified brand messaging, integrated corporate communications, competitive intelligence and external engagement strategies.
- INVESDOR LTDFounder, Chief Executive OfficerMarch 2012 - December 2021 (9 years and 9 months)Helsinki, FinlandFounded pioneering fintech platform to democratise investment opportunities via equity and debt crowdfunding, with accountability for overall strategy, product development, regulatory compliance and investor relations.• Catalysed market disruption. Identified gap in the European market and built one of the first fully MiFID II-compliant licensed digital fundraising ecosystems, from inception to a market leader in equity crowdfunding.• Facilitated €500M+ in funding. Scaled the business into a leading investment platform with 180,000+ registered investors. Structured and advised 170+ companies on fundraising strategies, financing solutions and IPOs.• Consolidated market leadership and scaled operations. Orchestrated strategic merger with competing investment platform that enabled expanded product offerings and geographic reach.• Drove scalable growth and investor success. Fostered entrepreneurial, results-driven culture that cultivated informed decision-making and strategic execution for team of 35 staff.
- CONSTI GROUPDirector, Finance, M&A and Business DevelopmentApril 2009 - March 2012 (2 years and 11 months)Helsinki, FinlandAppointed to establish corporate and financial infrastructure as first employee of private equity-backed construction firm. Designed and implemented financial systems that supported high-growth scaling and seamless integration.• Spearheaded M&A strategy. Executed 13 acquisitions that expanded the company into a leading construction services provider, increasing market share and operational capacity, ultimately culminating in a strategic IPO.• Sharpened strategic decision-making. Structured private equity reporting, tailored financial reports, established KPIs and built a robust financial reporting infrastructure covering cash flow, debt servicing and investor disclosures.• Prioritised financial best practices. Optimised financial governance, synchronised reporting, compliance and financial structuring to boost scalability and investor confidence as Portfolio CFO.• Energised industry positioning. Headed national marketing and PR strategy that transformed a fragmented market into a unified, recognisable brand, elevating investor appeal and industry reputation.
Recommendations
Be the first to recommend Lasse
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of BusinessHelsinki School of Economics (Aalto University)2006Executive MBA,
- Merrill Lynch Investment Banking Training Programme,Wharton Business School2001Merrill Lynch Investment Banking Training Programme,