About Lasse
English
Native or bilingual
Danish
Native or bilingual
Experience
- Onyx Cookware ApSHead of IT & DevelopmentDIGITAL AND ITOctober 2017 - August 2025 (7 years and 10 months)Sorø, DenmarkOrchestrated the complete technical infrastructure and scaling strategy that enabled a 10x revenue growth, transforming the business into a multi-million enterprise. Acted as the core technical link between the executive board, vendors, and the development team, managing full IT budgets and technical roadmap execution.Key Achievements:Global Infrastructure: Architected and deployed a centralized PIM (Product Information Management) and WMS solution synchronized across 30+ storefronts spanning 14+ European markets.Platform Migrations: Successfully led enterprise-level migrations from Magento to Shopify Plus, and shifted core financial operations to Dynamics 365 Business Central.MarTech & Performance Optimization: Engineered custom Shopify data feeds and modified core application logic (e.g., custom Klaviyo and tracking infrastructure integrations) to provide the marketing team with advanced data control, significantly reducing customer churn and maximizing ad spend efficiency.
- Dtails ApSSolutions Architect & Business DeveloperCONSULTING AND AUDITSFebruary 2026 - April 2026 (2 months)Copenhagen, DenmarkA short, strategic hiring - Served as a Senior Solutions Architect managing the infrastructure, technical health, and performance of 8 high-volume enterprise e-commerce clients with massive catalogs (100,000+ SKUs) and complex system setups. Specialized in maximizing client ROI by auditing existing architecture and replacing expensive custom code with native system logic.Key Achievements:Technical ROI Optimization: Discovered and implemented native Shopify configurations that successfully replaced 30 hours of legacy custom development in just 1.5 hours of strategic testing.Advanced Data Structures: Designed reverse-lookup data architecture to resolve complex product-matching requirements for high-traffic stores, enhancing navigation logic without sacrificing loading speed.B2B Solution Consultation: Consulted external partner agencies on technical workarounds—including engineering a custom CSS-injection/hiding method for native Klaviyo unsubscribe flows to secure localized, multi-list control for top-tier retail brands.
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