Lars Studt

Two things drive me:

Building strong brands – and improving business models through the right partnerships.

I learned both from the ground up in international agency networks like FCB and TBWA. Stints in New York and Madrid, as well as working on the global brand management of NIVEA, showed me early on what really matters: Clarity in the brand, consistency in execution, and a deep understanding of how marketing generates real business impact.

Over time, my focus has expanded.

I've come to understand that sustainable growth rarely arises in isolation – but almost always through collaboration with the right partners.

That's why I've increasingly specialized in building and developing strategic alliances and partnership models. I'm passionate about creating connections that provide added value for all parties – and developing scalable business models from them.

Today, I work at the intersection of brand, sales, and partnerships.

I combine strategic clarity with operational execution and strive not only to develop concepts but to deliver real results.

At the same time, I'm increasingly enthusiastic about the potential of Artificial Intelligence in a business context.

I am intensively exploring how AI can make marketing, sales, and partnership models smarter, more efficient, and more scalable – whether through better decision-making bases, automation, or new forms of collaboration within ecosystems.

I have worked in B2B and B2C environments, with platform and service models, and in companies that are growing or reinventing themselves.

In the end, it always comes down to the same question:

How does a good brand become a sustainable growth driver?