About Lars
German
Native or bilingual
English
Conversational
French
Basic
Spanish
Basic
Experience
- pott.digitalDigital StrategistE-COMMERCEJanuary 2019 - Today (7 years and 5 months)Gelsenkirchen, GermanyI am an expert and your "sparring partner" for- Analysis of digital products & projects (websites, apps, online shops): If you simply want to know your status quo, are planning something new and want me to review it with my expertise, or if things aren't going as well as planned- Development of marketing strategies and campaigns: Often, there is a lack of strategy, target group knowledge or identification, and the obligatory "common thread"- Social media marketing and paid ads (all platforms / channels): For brand awareness, reach, leads, and conversions. Common cases: Lead generation in sales (B2B) via social ads and personnel acquisition / employee recruiting- Planning and setting up your online shop with Shopify: Target group-oriented and goal-oriented
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Education
- Media consultant (media designer digital & print, specialization consulting)IHK Northwest Westphalia / Online Marketing Agency1999- Prüfer bei der IHK Nordwestfalen im Bereich Fortbildung: Fachwirte im eCommerce - Dozent in Vorbereitungskursen für die Fachwirte im eCommerce (beim Bildungsträger didaris)