Freelancer profile translated to English.

Description

Customer Centricity is on everyone's lips, and rightly so in my opinion! Because those companies that consistently put the customer at the center and ensure the active creation of positive customer experiences gain a decisive competitive advantage.

CRM strategies, customer data, its consolidation into a 360-degree customer view (e.g., using a Customer Data Platform), marketing automation solutions, and CRM systems for data-driven, personalized, and cross-channel customer dialogue are the concrete means to achieve this competitive advantage.

I advise companies on this "journey" and help, for example, to develop the right strategy, to analyze and optimize business and marketing processes, to adequately develop the system infrastructure, and to find the right implementation path for the respective company and its customers. Feel free to contact me without obligation to clarify together whether I can help you.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Norwegian Bokmål
Native or bilingual

Workplace preferences

Can work on-site

Hamburg (up to 50km), Hamburg (up to 100km), Berlin (up to 100km), München (up to 100km), Frankfurt am Main (up to 100km), Köln (up to 100km), Stuttgart (up to 100km), Düsseldorf (up to 100km)

Messe Friedrichshafen
Management Consulting for CRM and Marketing Automation
PUBLIC SECTOR
June 2019 - Today (7 years and 1 month)
Friedrichshafen, Germany
Consulting Messe Friedrichshafen on the introduction of Marketing Automation with the aim of optimizing lead generation, lead nurturing, lead conversion, and customer loyalty:
- Kick-off workshop
- Marketing Automation Audit
- Strategy development (current)
Marketing Automation Business Analysis Strategy Consulting Audit CDP Lead Generation Customer Loyalty Lead Nurturing Lead Conversion Personalization Cross Channel Marketing
Jung von Matt/TECH
Consulting for CRM and Marketing Automation
DIGITAL AND IT
November 2019 - November 2019
Hamburg, Germany
Development of an (English-language) CRM strategy for an international client of the agency, as well as development of customer-specific recommendations on consent management and privacy statements
CRM E-mail Marketing Marketing Automation Consent Management Data Privacy GDPR compliance
H2 Mobility
Management Consulting for CRM
AUTOMOBILE
January 2019 - July 2019 (7 months)
Berlin, Germany
Consulting H2 Mobility Deutschland (a company founded by Daimler, Shell, Total, Linde, among others, to build the hydrogen refueling infrastructure in Germany) on the introduction of CRM and Customer Centricity in the company: including goal clarification, business analysis, process consulting, optimization and visualization (using BPMN 2.0), documentation of the IT system landscape, GAP analysis, requirements management, evaluation and selection of a suitable CRM system, PoC preparation, and team enablement.
CRM Strategy Consulting Business Analysis Business Process Management BPMN 2.0 Requirements Management Software Selection Workshops