Freelancer profile translated to English.
Back to original languageAbout Lars
Hi, I'm Lars De Louw,
Growth needs structure.
I bring both.
I empower medium-sized companies (<500 employees) to transform their marketing from an operational campaign mode to controllable, measurable growth. Through clear KPI logic, structured processes, and pragmatic AI integration.
• AI Transformation & Processes: Meaningful modernization of workflows, teams, and processes through AI, automation, and digital tools.
• Marketing Leadership: Building, leading, and developing marketing teams and marketing organizations.
• Growth & Demand: Steering demand, leads, and revenue through effective marketing and sales alignment.
• KPIs, BI & Controllability: Building dashboards, reporting logic, and clear decision-making foundations.
My successes at a glance:
- 100+ digitally & internationally marketed brands
- 16+ years of experience in digital marketing
- 10+ years of leadership experience
- ROAS > 32 up to 60% annual revenue growth
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km)
Experience
- franklin-instituteFurther Education: AI Integration & Process AutomationCONSULTING AND AUDITSJanuary 2026 - Today (7 months)Berlin, GermanyQualification at the interface of AI strategy, workflow automation, and organizational AI integration. Complements long-term practice with a recognized degree.
- Competence on Top GmbHHead of MarketingEDUCATION AND E-LEARNINGAugust 2023 - February 2025 (1 year and 6 months)86 Augsburg, Germany• Increased the utilization of the training institute to up to 97% by developing and implementing a data-driven marketing strategy• Actively contributed to corporate strategy as a member of the management board• Led and developed a marketing team (4+ people), established targeted upskilling, and sustainably increased team performance• Transformed the marketing function into an integrated, performance-driven unit with a clear focus on revenue and growth objectives• Established company-wide performance transparency, developed a BI dashboard for managing key KPIs, and thereby made a direct contribution to EBIT growth• Completely repositioned the brand, including a new corporate identity and website relaunch to increase conversion and brand perception
- 4better.world GmbHFounder, Partner & Managing DirectorDIGITAL AND ITJanuary 2019 - Today (7 years and 7 months)Berlin, Germany• Founded a performance marketing agency and scaled it into a profitable business model (annual revenue growth of >50%)• Acquired and developed a client base of 40+ organizations (focus: NGOs & sustainable companies) and built long-term partnerships• Responsible for a six-figure annual turnover including forecasting, budget control, and profitability• Managed digital marketing campaigns with an ROAS of >32, thereby significantly maximizing marketing efficiency• Recruited and developed a senior marketing team (up to 8 FTEs) and established performance-oriented structures and processes
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Education
- Bachelor of Business AdministrationBachelor of Business Administration
- Accelerator Program Entrepreneurs OrganizationEO-Network International2025Accelerator-Programm Entrepreneurs Organization