Freelancer profile translated to English.
Back to original languageAbout Lara
Passionate Tech Ninja with 10+ years of experience in the startup, corporate, NGO, and agency environment. Today, I support founders, solopreneurs, and startups as a sparring partner in and through the digital world – with coaching, consulting, and implementation related to digital presence, reach, and impact.
My expertise in branding, web design, online marketing, and content, my passion for tech and AI, as well as my strengths profile (see below) help me with this.
My personal recipe for problem-solving: Empathy, creativity, and clear, goal-oriented structure. A pinch of critical thinking never hurts. My personal goal: Digital solutions that inspire and make the world a little better.
My Clifton Strength Top 5 and what they mean according to Gallup:
RELATOR - Friendly, loyal, authentic
EMPATHY - Perceptive, intuitive, empathetic
CONNECTEDNESS - Philosophical, goal-oriented, connected
RESPONSIBILITY - Reliable, committed, responsible
ACHIEVER - Driven, diligent, ambitious
German
Native or bilingual
English
Fluent
Dutch
Basic
Spanish
Basic
Can work on-site
Berlin (up to 50km)
Experience
- withenotoConsultant Branding, Online Marketing & WebdesignMarch 2019 - Today (7 years and 3 months)Berlin, Germany
- Sparring partner for founders, solopreneurs, and startups who want to strengthen and make their brand visible
- Development of personal branding strategies: brand identity and positioning
- Design and creation of modern websites in Webflow, Shopify, and WordPress
- Online marketing consulting: social media, content strategy, email marketing, SEO, and more
- Clients in the lifestyle, fashion, health, sustainability, spirituality, and professional services sectors
- D_TRE GmbH | Digitale TrendsProject ManagerFebruary 2021 - September 2023 (2 years and 7 months)Berlin, Germany
- Management of projects in UX/UI, web development, content, and social media
- Main point of contact for clients (SMEs, startups, scale-ups) from fintech, lifestyle, gastronomy, professional services, and e-commerce
- Coordination of interdisciplinary teams and responsibility for timelines, deadlines, and budgets
- ABURY FoundationHead of Digital Marketing & ContentMay 2016 - October 2019 (3 years and 5 months)Berlin, Germany
- Development of the marketing and content strategy for all communication channels
- Content creation for all communication channels (including website, social media, online magazine, and email marketing)
- Website maintenance & front-end development of landing pages
- Project management of marketing campaigns
- SEO strategy and implementation
Recommendations
LBRH
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Education
- UX/UI Design Certificate, UX/UI Design BootcampIronhack2020UX/UI Design Certificate, UX/UI Design Bootcamp
- Web-Development Certificate, Full Stack Web-Development BootcampIronhack2019Web-Development Certificate, Full Stack Web-Development Bootcamp