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Lara PetersenLP

Lara Petersen

Branding | Webdesign | Online Marketing | Content

€680/day
Berlin, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lara

Passionate Tech Ninja with 10+ years of experience in the startup, corporate, NGO, and agency environment. Today, I support founders, solopreneurs, and startups as a sparring partner in and through the digital world – with coaching, consulting, and implementation related to digital presence, reach, and impact.

My expertise in branding, web design, online marketing, and content, my passion for tech and AI, as well as my strengths profile (see below) help me with this.

My personal recipe for problem-solving: Empathy, creativity, and clear, goal-oriented structure. A pinch of critical thinking never hurts. My personal goal: Digital solutions that inspire and make the world a little better.

My Clifton Strength Top 5 and what they mean according to Gallup:
RELATOR - Friendly, loyal, authentic
EMPATHY - Perceptive, intuitive, empathetic
CONNECTEDNESS - Philosophical, goal-oriented, connected
RESPONSIBILITY - Reliable, committed, responsible
ACHIEVER - Driven, diligent, ambitious
  • German

    Native or bilingual

  • English

    Fluent

  • Dutch

    Basic

  • Spanish

    Basic

Can work on-site
Berlin (up to 50km)

Experience

  • withenoto
    Consultant Branding, Online Marketing & Webdesign
    March 2019 - Today (7 years and 3 months)
    Berlin, Germany
    • Sparring partner for founders, solopreneurs, and startups who want to strengthen and make their brand visible
    • Development of personal branding strategies: brand identity and positioning
    • Design and creation of modern websites in Webflow, Shopify, and WordPress
    • Online marketing consulting: social media, content strategy, email marketing, SEO, and more
    • Clients in the lifestyle, fashion, health, sustainability, spirituality, and professional services sectors
  • D_TRE GmbH | Digitale Trends
    Project Manager
    February 2021 - September 2023 (2 years and 7 months)
    Berlin, Germany
    • Management of projects in UX/UI, web development, content, and social media
    • Main point of contact for clients (SMEs, startups, scale-ups) from fintech, lifestyle, gastronomy, professional services, and e-commerce
    • Coordination of interdisciplinary teams and responsibility for timelines, deadlines, and budgets
  • ABURY Foundation
    Head of Digital Marketing & Content
    May 2016 - October 2019 (3 years and 5 months)
    Berlin, Germany
    • Development of the marketing and content strategy for all communication channels
    • Content creation for all communication channels (including website, social media, online magazine, and email marketing)
    • Website maintenance & front-end development of landing pages
    • Project management of marketing campaigns
    • SEO strategy and implementation

Recommendations

Laura BültmannLB
RH
Laura Bültmann and 1 other person have recommended Lara

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Education

  • UX/UI Design Certificate, UX/UI Design Bootcamp
    Ironhack
    2020
    UX/UI Design Certificate, UX/UI Design Bootcamp
  • Web-Development Certificate, Full Stack Web-Development Bootcamp
    Ironhack
    2019
    Web-Development Certificate, Full Stack Web-Development Bootcamp

Skill set

Categories